Digital Studio

A ROUND OF APPLAUSE FOR OUR FANTASTIC ENTRANTS

- SARAH RIZVI

Last year, Digital Studio Middle East hosted its very first virtual awards event and clearly we have all come a long way since then.

Looking back at 2020, we see a year that has defined what innovation truly means. A year that has brought the media and entertainm­ent industry forward by leaps and bounds.

Technology is clearly at the heart of this evolution, which is why we have seen media companies in the region increase their investment in next- generation technologi­es that not only offer flexible operations and a faster return on investment but also cater to evolving customer and market demands.

Going forward, let’s not talk about being restricted but about evolution, transforma­tion and above all innovation. That is exactly what 2020 was all about. It was transforma­tive and yes, it was very challengin­g!

At this year’s awards event, we honoured the achievemen­ts in an industry that despite lastminute cancellati­on of events and continued uncertaint­y, held its head high. The gala night recognised excellence across a range of categories that not only reflect the evolutiona­ry nature of the regional production and broadcast sector, but also recognise the resilience in the industry. Once again, we were blown away by the level of entries we received for this year’s annual celebratio­n of excellence. These nomination­s clearly mirror the distinct brilliance, intelligen­ce and expertise that exists in this sector.

The caliber of applicatio­ns was extremely high this year, making it a very tough job for our expert judging panel.

This year the jury included: Amanda Turnbull, co- founder and CEO of Amanda Turnbull Associates; Deema Maghalseh, a film lecturer at Middlesex University Dubai; Shahad Ameen, a Saudi Arabian filmmaker; and Egyptian actor, Karim Kassem.

With great pleasure, I extend my gratitude to our judging panel, and to all the companies that nominated themselves for the awards. We appreciate the effort everyone puts into the process, so thank you very much.

I would also like to extend my appreciati­on to our partners – Imagine Communicat­ion, OSN, Zee5 and 7 Production - for making this year’s event possible.

Thank you.

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