Digital Studio

STARZPLAY SECURES $25M DEBT FINANCING FROM RUYA

STARZPLAY WILL USE THE ADDITIONAL FUNDS TO FOCUS ON STRENGTHEN­ING ITS GEOGRAPHIC AND CUSTOMER REACH, ACQUISITIO­N AND PRODUCTION OF ORIGINAL CONTENT

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StarzPlay has received its first independen­t regional debt financing of $25m (circa AED9m) from Abu Dhabi based Ruya Partners. The funds, secured on the basis of StarzPlay’s financial strength and performanc­e, will be used towards further strengthen­ing the SVOD platform’s geographic and customer reach, acquiring and producing original content, and maximising long-term value for its stakeholde­rs. StarzPlay currently has a presence in 20 MENA countries and Pakistan.

The investment is StarzPlay’s first debt financing [from a regional investor] and adds to the $125m (AED459m) secured since its launch in 2015 from global industry investors Starz, a Lionsgate company, and State Street Global Advisors.

Currently, StarzPlay reaches over

1.8 million paying subscriber­s and is installed on more than six million devices. Accounting for a market share of more than 32%, the platform recorded exceptiona­l growth in 2020, with independen­t research showing an astounding growth of 141% in the number of unique users during the year.

Ruya Partners is an independen­t alternativ­e investment firm focused on private credit investment­s in developing markets. The firm is headquarte­red in the Abu Dhabi Global Market.

 ??  ?? Mirza Beg, co-founder and managing partner of Ruya Partners; Rashid Siddiqi, co-founder and managing partner of Ruya Partners; Karin Baggström, co-founder and CFO of StarzPlay andMaaz Sheikh, co-founder and CEO of StarzPlay.
Mirza Beg, co-founder and managing partner of Ruya Partners; Rashid Siddiqi, co-founder and managing partner of Ruya Partners; Karin Baggström, co-founder and CFO of StarzPlay andMaaz Sheikh, co-founder and CEO of StarzPlay.

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