Digital Studio

7 PRODUCTION’S DEMANDING DAKAR RALLY COMES TO AN END

UAE-BASED PRODUCTION HOUSE INVOLVED IN PRE-AND POST-SHOW PRODUCTION FOR SAUDI TV

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The 2021 Dakar Rally concluded in Saudi Arabia earlier this week. The focus shifted on to teams behind the scenes working to ensure the races were filmed and distribute­d across global audiences.

The Dakar Rally, which traces its roots to Senegal, is regarded as the most dangerous rally race in the world. One which is known to push the boundaries and limits of man and machine, often resulting in fatalities every year.

The unforgivin­g terrain and unusual race format means coverage, both production and broadcast, of the entire race and the events surroundin­gs the main event is equally challengin­g.

UAE-based 7 Production was involved in the coverage of the Dakar Rally alongside a number of the world’s other major production companies.

In terms of equipment used, 7 told DSME.com that it utilised one OB van with six cameras including a jimmy jib and several more wireless cameras.

Additional­ly, the operations teams used three downlinks to receive the feeds and carry out interviews on site, which were then played on air.

“We produced a review show that was hosted by three analysts in our Riyadh studio. The pundits analysed performanc­es and progress of the racers on a daily basis. The programme was transmitte­d using our full redundant SNG to Saudi TV, which was televised live to its audiences,” Lara Ghanem, regional director, at 7 Production told DSME.com.

 ??  ?? 7’s Saudi Arabia-based studio in Riyadh was used to produce the pre- and post-race shows for Saudi TV.
7’s Saudi Arabia-based studio in Riyadh was used to produce the pre- and post-race shows for Saudi TV.

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