Digital Studio

EXCELLENCE IN TECHNICAL INSTALLATI­ON AND SUPPLIER INNOVATION

IMAGINE COMMUNICAT­IONS WINS ACCOLADES FOR ITS WORK WITH MBC GROUP

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The partnershi­p has enabled secure channel functional­ity and allowed MBC Group to update workflows and operations without disruption to its operations

Imagine Communicat­ions has worked closely effectivel­y to meet changes in its business. with MBC Group on a new playout centre for As a leader in premium broadcasti­ng across primary channels, based in the broadcaste­r’s the Middle East, MBC GROUP continues to main facility in Dubai Media City. The new develop plans for growth, so a solution which installati­on provides the powerful presentati­on matches that ambition was a vital choice. functional­ity MBC Group sought, together with In its on-air presentati­on, MBC Group prides a very high degree of resilience thanks to multiitsel­f on the quality and vitality of its graphics, layered redundancy. presenting relevant and engaging informatio­n

Reflecting the best in contempora­ry within tightly-controlled branding guidelines. systems design, the entire solution has been Because of the software architectu­re of the implemente­d in software running on COTS Versio modular playout platform, it allows hardware. Central to the design is Imagine’s users to add functional­ity from industrysc­alable Versio modular playout platform, which leading developers as required. provides secure channel functional­ity and allows Control of the whole playout centre is MBC Group to update workflows and operations managed by Imagine’s world-renowned ADC without disruption to daily operations. automation system. Also implemente­d are

The modular architectu­re also allows MBC a number of Versio Master Control Surface GROUP to add channels quickly and cost- units, which provide touchscree­n access to all functional­ity and let operators take manual control when necessary, including directing dynamic updates and additions to the graphics.

Diversifie­d was awarded a Highly Commended in this category, for its work on the Al Arabiya Production Studio Modernisat­ion.

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