Digital Studio

CONTENT DELIVERY PLATFORM OF THE YEAR

ZEE ENTERTAINM­ENT ME REVEALED AS CONTENT DELIVERY PLATFORM OF THE YEAR

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The judges were impressed by the versatilit­y of the ZEE5 platform

Zee Entertainm­ent ME has won the Content Delivery Platform of the Year Award for its ZEE5 platform.

ZEE5 is an integrated service that houses both on- demand content and Live TV channels on one destinatio­n. The platform offers 100+ originals, 4000+ movies, 750+ TV shows, music, cineplays, health and lifestyle content and more. It features a wide variety of genres ranging from dramas to thrillers, romance, biopics and standup comedy among others.

With nearly 500 hours of new content being added to the platform every week, ZEE5 also stands out as

the most prolific creator of content globally. It is also the only South Asian OTT platform to have a geo- presence in 190+ countries.

ZEE5 offers personalis­ation via language customisat­ion of both its content and navigation experience in 17 and 16 languages respective­ly, filling in a gap for language content felt by diaspora/ mainstream audiences who want content in the language of their comfort.

With the huge audience in the Middle East, ZEE5 has seen massive success in the region, a position it only looks to grow further in 2021.

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