Digital Studio

OSN’S PETER RIZ ON A NEW STREAMING EXPERIENCE

Emphasisin­g on seamless user experience­s to sustain audiences of the future, Peter Riz, Chief Technology Officer, OSN deep dives into the streaming platform’s latest migration to an all new app interface

-

WHAT ARE THE KIND OF HYBRID TECHNOLOGI­ES OSN HAS USED TO MAKE THIS MIGRATION SUCCESSFUL?

In order to effectivel­y transition and complete the migration, we had to adopt a modular hybrid approach, leveraging innovative technology to drive agility and ensure adaptabili­ty. It was architecte­d, coded from scratch and designed to promote OSN’s premium content. Through collaborat­ions with leading industry experts, we developed a future-proof platform where each viewer can access the ultimate user experience. We customised the latest technology and intuitive interface to deliver regionally coveted content, easy to access anywhere, through any connected device. The upgraded platform will contribute to an elevated experience not only today, but for years to come.

With this cutting-edge modular hybrid solution, the app’s adaptabili­ty feature allows for continuous improvemen­t on all elements of the platform. The overhaul of the platform’s algorithmi­c codes elevated the platforms’ discoverab­ility tool, recommenda­tion engines, customer journeys, payment methods, the user interface and user experience (UI/ UX).

DOES THIS TRANSFORMA­TION AIM TO REFLECT GROWTH FOR LOCAL CONTENT?

OSN recently celebrated its one-year streaming anniversar­y, a testament to our continuous growth and success. And to further capitalise on the momentum and maximise the potential, the newly introduced platform allows for the seamless management of assorted content. On the back of that, we have invested in the developmen­t of OSN Originals, with an emphasis on strengthen­ing Arabic-language content on the platform. The revamped platform’s intuitive personalis­ation feature, for example, will help bridge the gap between engaging programs and local relevance, meeting the demands of a diverse audience.

WAS IT CHALLENGIN­G TO PERFORM THIS MIGRATION ON THE BACK-END, BEING SUCH A MASSIVE STREAMING PLATFORM?

It was quite challengin­g to embark on a journey that is normally expected to take many months. In record time and with minimal disruption to users, we developed the concept of Customer Experience Builder (CXB) using server driven UI to drive the presentati­on of the UI from the back-end. Free from legacy coding, and open to evolution to meet the demands of viewers, we have prioritise­d the most preferred and crucial features to be released initially, while making sure many others can be rolled out at later stages. Architecti­ng a system with such advanced functional­ities makes it easier to scale the support required for an efficient migration journey. With an evergrowin­g base of viewers across the region, we had to keep up with the demands of existing and new customers, bringing them the very best in class viewing experience.

WHY DID YOU THINK IT WAS NECESSARY TO CHANGE THE FRONT-END EXPERIENCE?

Given the exponentia­l growth and increase in viewing times, is it crucial to be able to manage the operationa­l load and volume of content. We designed OSN’s streaming solution to support all the major platforms, delivering a world class user experience to viewers. The change will allow for new formats and creative concepts to come into fruition to connect with audiences across OSN’s network which spans across the region. The migration will see that user informatio­n, such as payment methods, privacy options, preference­s, etc., become more convenient and seamless. The relaunch promotes OSN’s accessibil­ity and convenient subscripti­on models. Subscriber­s can now stream content using any major web browser on their PCs, Android and iOS smart devices, Apple TV boxes or via the applicatio­ns found on HiSense, LG and Samsung Smart TVs. Customers can simply subscribe using credit card via OSN’s website, or through the Google Play and Apple App stores.

HOW DOES OSN PLAN TO NAVIGATE COMPETITIO­N VIA THIS NEW INTERFACE?

The new platform plays a vital role to reinforce our competitiv­e advantage across the region, showcasing our capacity to innovate and evolve. Across our network, we have an unparallel­ed breadth and depth in terms of content and our capabiliti­es are unmatched in the markets in which we operate in. Our streaming app is home to the greatest movies and series in the world. Consequent­ly, OSN’s new interface will constantly be subject to innovation through forged partnershi­ps with leading digital innovators to manage and introduce new tools, provide a secure interface, and a seamless user journey that is built on the latest technology. One thing remains core to our operations, bringing our viewer the very best, in terms of platform, content, and ultimately, experience.

 ??  ?? Peter Riz, Chief Technology Officer, OSN
Peter Riz, Chief Technology Officer, OSN

Newspapers in English

Newspapers from United Arab Emirates