BEIN SPORTS TO BROADCAST IN DOLBY ATMOS AT LIVE SPORTING EVENTS
THE GLOBAL SPORTS AND ENTERTAINMENT GROUP’S FLAGSHIP CHANNEL WILL BE THE FIRST TO BRING AN IMMERSIVE STADIUM AUDIO EXPERIENCE IN THE MENA REGION FOR ITS 4K SUBSCRIBERS
beIN MEDIA’s flagship sports channel beIN SPORTS, the exclusive home in the MENA region of all the UEFA Euro 2020 action will broadcast the knockout phase matches in Dolby Atmos along with 4K Ultra HD.
Commenting on this collaboration, Israel Esteban Martí, Chief Technology Officer, beIN MEDIA GROUP said,
“We are always eager to find new ways of providing our subscribers with the very best sporting and entertainment experience possible. This exciting collaboration with Dolby Atmos will allow our 4K subscribers to watch the UEFA Euro 2020 knockout matches like never before in the MENA region.
Incorporating this immersive sound technology is just the beginning of even more innovative viewing capabilities from beIN.”
All 4K subscribers watching the live matches on TV or a device enabled with Dolby Atmos, will feel as if they were sitting in the stadium through enveloping sounds that flow around them in an immersive soundscape.
Pankaj Kedia, Managing Director of Emerging Markets, Dolby Laboratories added, “We are delighted to collaborate with beIN and bring a live broadcast with Dolby Atmos to the football fans in MENA. With this development, we hope to advance the viewing of sports events with powerful and immersive sound, making the audience feel as though they are watching the football match from the middle of the pitch.”
To get this stadium- like experience at home, you will need a beIN 4K Media Server along with a beIN ULTIMATE Package and Dolby Atmos- enabled television or soundbar.