Row­ing ma­chine fea­tured in TV’s House Of Cards

Emirates Man - - CONTENTS -

What’s the best way to guar­an­tee your prod­uct reaches a global au­di­ence? Lend it to one of the most popular shows on TV. That’s what the mak­ers of the WaterRower did, but they didn’t just choose any old se­ries, they chose a Gram­myaward win­ning show, no less: House Of Cards. A few strokes of fran­tic row­ing later from the show’s con­gress­man Frank Un­der­wood, played by Kevin Spacey, and busi­ness is boom­ing for the mak­ers of the WaterRower.

Now, this unique take on one of the more tra­di­tional pieces of gym kit has reached Dubai. So what’s all the fuss about? Un­like a con­ven­tional row­ing ma­chine, which uses air for re­sis­tance, the WaterRower uses wa­ter to test your stamina and cre­ate a more re­al­is­tic row­ing ex­pe­ri­ence. In a nut­shell, the harder you row, the more re­sis­tance you face from the wa­ter. And in­stead of row­ing to a tick­ing clock on the lit­tle elec­tronic screen in front of your nose, there’s a Ly­cra-clad in­struc­tor at the front of the class giv­ing or­ders while an up­tempo playlist plays in the back­ground.

The WaterRower is made from solid ash (for its abil­ity to ab­sorb sound and vi­bra­tions) with a honey oak stain, and nished in Dan­ish oil, along with dual rails so you’ve got no chance of fall­ing off half­way through a work­out.

The model above can be or­dered via Swies­ner Trad­ing in Dubai for Dhs,6490.

Popular in bou­tique work­out stu­dios in New York, the trendy WaterRower has now landed in Dubai. Head to Body­worx to ex­pe­ri­ence this new fit­ness craze. Body­worx, Ri­mal Plaza, JBR, Dubai, Sun and Tues 7pm, Sat 9am, Dhs80. Tel: ( 055) 6460554. rock­n­row. me

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