GOLDIE LOCKS

What: Treat.Me Tested by: Annah Cuthbert, Beauty Writer The low down: Sun, sea and six-weekly bleach touch-ups have left us with dry, brittle tresses in in dire need of a little TLC. Which is where Kevin Murphy's Treat.Me comes in. This sparkling new treatment promises deep conditioning, shine and nourishment after just one session at the sink.

After a lunch break visit to Marquee's convenient Blow Dry bar at The Lakes Club in Dubai, we were sold. Infused with 26 amino acids from protein-packed plants, a super-strength serum was applied onto freshly washed strands. While the rich formula got to work strengthening and smoothing, we were treated to a heavenly scalp massage before a quick rinse and into the blow-dry chair. When the hairstylist whipped our tresses into tousled waves, we couldn't help but notice the new mirrorlike shine on our ‘do – success! EW's verdict: Our limp bleached barnet was transformed within 70-minutes, and we left the salon with ad-worthy bouncy new locks.