Spotlight: A change in time.
THE SERPENTI HAS LONG BEEN AN ICONIC SYMBOL AT THE HOUSE OF BVLGARI. JUST AS A SNAKE SHEDS ITS SKIN, THIS TIMELESS EMBLEM HAS ONCE AGAIN REINVENTED ITSELF FOR THE NEXT GENERATION
Just mention the name Bulgari and i mages spring to mind of glamorous women i n cascading, giant multi-coloured sapphires and thick gold chokers. Elizabeth Taylor, Sophia Loren and Naomi Campbell are j ust a few of the famous women who are patrons of the Italian jeweller. Today the house is mostly recognisable for its i conic Serpenti symbol, with its continued reinvention since the Art Deco period of the 1940s. Ever since, its Tubogas-style Serpenti watches have stayed as a sought-after statement piece.
This season the snake has evolved again, but this time it’s taken a more youthful, pared-back direction. Former ambassadors for the brand i nclude actresses Rachel Weisz and Julianne Moore but more recently the brand has l ooked to Generation Z and cast the ‘Insta-models’ Lottie Moss, Lily Aldridge and Bella Hadid as its new faces. To meet the demands of this younger breed, Bulgari has stripped back on the bling for its latest timepiece to reveal a double wrap-around snake-skin strap and a sleeker, more minimal face – all of which is totally customisable to appeal to this snap happy, post-digital generation constantly on the l ookout for something totally unique. EACH SERPENTI WATCH IS CUSTOMISABLE INCLUDING AN IMPRESSIVE 312 VARIATIONS OF COLOUR AND MATERIAL COMBINATIONS. ALL OF WHICH YOU CAN TAILOR-MAKE USING THE NEW BVLGARI APP THAT ENABLES YOU TO CHOOSE THE CASE, DIAL, GEM-SETTING, STRAP AND ENGRAVING ON THE BACK OF THE CASE. EACH WATCH COMES WITH TWO INTERCHANGEABLE STRAPS IN EITHER THE UNIQUE KARUNG SNAKE, OR SOFT CALFSKIN WITH A CHOICE OF STEEL OR PINK GOLD CASING – WITH OR WITHOUT DIAMONDS.