WHAT KIND OF LUXURY CONSUMER ARE YOU?

As defined by Han, Nunes, and Drèze*

Pick the trio of designers that most appeals to you A. Goyard, Bottega Veneta, Céline B. Hermes, Gucci, Chanel C. See B… plus Louis Vuitton, Prada, Canada Goose… D. Should I have a favourite designer?

Would you ever buy a fake bag?

A. Never – they’re not my style anyway B. Never – and the people that do are ruining my favourite brands! C. Who’s asking? How much? D. Aren’t all bags real, in essence?

What’s the first thing you do on walking into a store?

A. Look for the plainest, most expensive item possible. $1,000 for a canvas tote? Sold B. Do you have that in patent? With a charm? And in pink? C. Wonder if you can haggle in there D. Realise that the record store is down the road, and walk straight back out

Mostly A’s: You are a Patrician – You’re a discreet, wealthy consumer: a wink-wink nudge-nudge buyer, if you will. Your hunt is for the rare, understated items that only fellow insiders will appreciate. Mostly B’s: You are a Parvenu – Wonderfully unafraid of colour or a logo, you lusted after the re-release of the Dior Saddlebag, and Gucci trainers are always in one of your online wishlists. Mostly C’s: You’re a Poseur – Commonly found haggling over a fleamarket knock-offs, you have all the appreciation for designer items – but none of the cash. Mostly D’s: You’re a Proletariat – Designer? Who cares about designer? You’re favourite bag is your hiking backpack, and clothing is whatever will survive a week