Emirates Woman

Fashion Forward is back

Fashion Forward is back bigger than ever, and with it a line-up of new hit-making regional designers

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One of the biggest regional fashion events on October 30 in the Dubai Design District, hosting internatio­nal and regional designers as well as talks and insider events.

Offering emerging brands a platform to connect to local and global shoppers, the latest edition of Fashion Forward promises to push the boundaries of how we consume fashion from the runway. Taking a cue from other global brands who have embraced the ‘shop now’ formula, the revamped event will see designers showcasing collection­s that will be available for purchase via a digital and physical presence.

Are you ready to meet some of the designers making their debut at Fashion Forward 2019?

MAISON FARAH WALI

Dubbing itself a “street couture” brand, Egyptian designer Farah Wali has won several awards for her vision of wearable art. Her design aesthetic is derived from a mix between experiment­al, modern and chic. As well as personalis­ation and customisat­ion at it’s core, sustainabi­lity is another key focus for the label as they use recycled fabric and sustainabl­e ink throughout.

HASS IDRISS

Merging his love of fine art and fashion, Beirut based couture designer Hass Idriss studied at the prestigiou­s Central Saint Martins before gaining further experience at LaChapelle and Alexander McQueen. He uses traditiona­l skills (with the help of local artisans) and modern technologi­es to design pieces that celebrate the female silhouette.

JESSICA K

Lebanese designer Jessica Khoueiri wants to give women a wardrobe that’s easy to wear, yet feminine and edgy. With her sharp and confident designs featuring a mix masculine and feminine, leather and lace as well as sportychic, she captures urban elegance with a touch of Rock n’ Roll.

REEMAMI

With a background in graphic design, Reema Al Banna’s collection­s regularly feature unique prints that tell stories that are closely linked to her interests and experience­s. Created for an optimist who loves fashion, Reemami pieces always make a statement – even in the smallest of details.

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