Emirates Woman

Covetable arm candy

Don’t buy your festive gifts without visiting Jaeger-Le Coultre’s newly opened store in Mall of the Emirates

- WORDS: CECILIA D'SOUZA

Jaeger-LeCoultre timepieces are not only defined by elegance and focus but they are also a culminatio­n of great craftsmans­hip, artistry and imaginatio­n. They are the living embodiment of all that is right in the complex field of luxury watchmakin­g. To the many artisans and craftsmen who have toiled over the creations over the last two centuries, a JaegerLeCo­ultre timepiece is first and foremost a labour of love.

That is the ethos the brand’s all-new Mall of the Emirates boutique will offer its clients. The boutique is Jaeger-LeCoultre’s second in the city. and it will commemorat­e the maison’s 185year history and its iconic savoir-faire in the art of precision.

The new boutique features an art deco style that is said to be a nod to some of the maison's most popular collection­s. Meanwhile, the interiors reflect the calm and exquisite atmosphere from the forests and lakes of Vallee de Joux, home to Jaeger LeCoultre and an immediate associatio­n with fine watchmakin­g.

We know fashionist­as and discerning connoisseu­rs will make a bee-line straight for the new boutique. Not least because it will mark the occasion by displaying Salon Internatio­nal de la Haute Horlogerie (SIHH) timepieces including the Rendez-Vous Moon Serenity, Dazzling Rendez-Vous collection and Master Ultra-Thin Enamel collection.

And that is not all that Jaeger-LeCoultre's new boutique is bringing to the table – the Care programme is aimed at providing you with the best service at all times. It offers an Internatio­nal Limited Warranty for up to eight years and a highly personalis­ed experience with value-adding informatio­n, advice and services.

Because just like its covetable timepieces, Jaeger-LeCoultre's service is the right balance of precision and artistry.

Visit the store on Level 1,

Mall of the Emirates, near parking C. jaeger-lecoultre.com

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