DOUBLE DOWN
sume versatility and sustainability would go hand-in-hand, this UAE-based brand is making waves with their reversible garment concept. “The brand speaks to women’s intellect and taste whilst remaining transformable, innovative and sustainable,” CEO of NEMOZENA, Gaenaelle Perrot, tells Emirates Woman. “We are advancing the luxury landscape with creative vision and meaningful principles.”
The concept is simple: one garment, two looks. Specifically, a plain – or as we like to say – minimal – and a printed side, giving you double the wear out of one piece of clothing. “NEMOZENA showcases versatility, innovation and flawless construction with every one of our designs,” Gaenaelle explains. “These elements collectively create design-led pieces made to be worn forever, which can transform effortlessly to a completely different look and feel in a few simple steps,” she adds.
“Simple tweaks on a garment like removable sleeves, for example, allows a piece to be completely different. Removable sleeves that are simply packed into a small pouch transform the coat into a gilet style, which can then be layered over a coat.”
This is what perfectly sums up the philosophy NEMOZENA embraces, amplifying a luxury piece to its maximum potential in a woman’s wardrobe. And an added bonus: vital wardrobe space is saved.
Not only do the pieces from the fashion house easily help the transition into the sustainability realm with their clever designs, consumers of the brand are also supporting age-old family businesses back in Italy.
“Our pieces encourage women to buy carefully and responsibly by choosing Italian made fabrics. We are also additionally supporting age-old family textile businesses and rejecting mass produced and mass manufactured fashion,” Gaenaelle says.
The latest collection from the UAEbased designer infuses the dreams found within a Moroccan spice souk, classic colonial modest silhouettes and ikat-inspired prints from Maghreb, northwest Africa, all brought together mixing muted tones with the bold. The clever crafting of cultures embodies one of the brand’s main mantras: our woman is a global citizen.
“We don’t tailor to any one particular continent but more towards active women who are travelling and looking for practicality and comfort which is something sought after by women from every continent,” Gaenaelle explains, speaking on the differences between their Italian roots and their UAE base. “Born of the belief that fashion should support and interpret the current consciousness of today’s woman, we are an inherently modern brand where women are absolutely at the forefront and celebrated with every collection.”
Having only launched in 2017, NEMOZENA’s clear vision of versatility, innovation and flawless construction will only propel the luxury house into further success, keeping the woman who is a global citizen fronting every campaign.
We spoke to Bvlgari’s Accessories Managing Director Mireia Lopez Montoya to find out why the brand is able to deliver such prestigious, longlasting collections season after season and how for SS20 we’ve been introduced to a little magic.
Tell us about the new collection, Serpenti Forever Butterfly Flow. This spring Serpenti Forever comes in a very delicate and ultra-feminine interpretation with the handmade butterfly appliques inspired by Bvlgari’s heritage Tremblant broches.
You’ve mastered working with beautiful exotic skins, do you find these pieces carry most appeal in specific markets?
Yes, Bvlgari has a unique savoir-faire in the way the Maison crafts exotics skins, something that has been mastered through the years with continued research from our artisans. The result leads to unique and beautiful pieces.
The pastel shades are highly appropriate for spring summer. Where did the inspiration for this colour palette come from?
Bvlgari always plays with colours in unexpected ways and this time we were inspired by gems that shine in this soft palette.
What about the craftsmanship of these bags? Do you think it makes them so iconic and long lasting, really a mindful investment piece?
We always aim to create extraordinary and timeless pieces that you will just like to enjoy and keep with you for many years. They are unique and truly represent us as the ʻJeweller of Leather Goodsʼ.
Who have been your mentors to date and what have you learned from them?
I have been lucky to work with many brilliant managers from whom I was able to learn so much throughout my career. What really matters is always strive for results without ever losing the human angle. The power of being a part of a highly cohesive team and having fun together is crucial and I am lucky to experience it at Bvlgari.
Have you encountered any hurdles in your career to date and how did you mindfully overcome them?
Of course, there are hurdles sometimes and you need to work to overcome them with determina