The Real Rosie

After countless fashion campaigns, catwalk appearances and magazine covers, Rosie HuntingtonWhiteley has unrivalled beauty knowledge under her belt

Despite being one of the highest-paid supermodels, cover star and face of several campaigns, Rosie HuntingtonWhiteley’s approach to beauty could not be simpler. Taking the lead from her mother who taught her to enhance rather than hide her features, Rosie has been a selfconfessed beauty geek since before she exploded into the modelling industry. Huntington-Whiteley however, also attributes her understanding of what women really want in a beauty product from sitting in a makeup chair.

With a devoted social media following of over 11 million on Instagram, in 2018 Rosie decided to launch her very own beauty platform Rose Inc. through which she shares tips, tutorials, insightful features and products that she genuinely loves, including Hourglass. After using the 100 per cent cruelty-free products and recommending it to friends and makeup artists, she became the first global ambassador for the brand.

Currently self-isolating in Los Angeles with her husband Jason Statham and their son Jack, Emirates Woman caught up with the supermodel over Zoom.

Being an ambassador

I’ve been a fan of the brand for over seven years after being introduced to the products by a makeup artist. The next day I went out and purchased the products myself for my makeup bag, so I’ve been a true fan ever since. I recommended it to my friends and makeup artists and when I launched Rose Inc. in 2018 and I was doing beauty tutorials, I would mention the products. Eventually I was introduced to the brand and its founder Carisa Janes and we just started this natural friendship. I did a few small projects with the brand and the partnership has grown and evolved naturally, so becoming a face of Hourglass is a massive honour and it’s exciting to work for a brand that you really love.

Inside her makeup bag

I always recommend the Hourglass Ambient Lighting Powder Palette. It’s universal and even if you don’t wear a lot of makeup, it’s a wonderful product that you can seamlessly fit into your routine and it gives this candlelight diffused finish to the skin. Another favourite of mine would be the Hourglass Arch Brow Sculpting pencil – mine is Warm Blonde – and it’s the quickest way to get perfect brows. Then the Hourglass Vanish Airbrush concealer that launched in January and I’m just an enormous fan of the formulation. It gives me the coverage I need, without being cakey. Personally I haven’t used foundation since I got my hands on these concealers. I basically moisturise my face and apply concealer where I need and blend it out. Its buildable, stretches across the skin beautifully and I use two shades, Fawn and Pearl. I always recommend to purchase two shades of concealer and foundation, that way you can create dimension and also adjust if you get exposed to the sun. Hourglass Confession Lipsticks are incredible, I personally believe they are the best lipstick formulations out there. They are high pigment, dense in colour, with a creamy almost satin-like finish. One swipe and you have a strong lipstick look, and there is a well-curated colour range. I have a signature shade called ‘You Make Me” which is a very warm terracotta nude hue which is very unique. I always wear bronzer and the Hourglass Ambient Lighting Bronzers are incredible.

Switching it up for evening

During the day I don’t wear eyeshadow, so in the evening I like to apply Hourglass Scattered Light Glitter Eye Shadow that are so easy and impactful to use. I usually then apply a few more coats of mascara and perhaps do a bold lip colour for the evening. In the day time I always want the same sort of look, natural complexion, bronze contour, blush cheeks, mascara and an easy-to-maintain lip, so I go for a lip oil or lip gloss that I don’t have to worry about.

Inherited talent

I always remember watching my mother get ready for work or for a night out. I’d creep into her bedroom and she would allow me to sit on the bed and watch her get ready if I was silent and didn’t ask any questions because it was her time. As a mother I totally relate, getting ready is often your own ritual, it’s a time to transform. So, I would sit and watch her. It was so intriguing for me to see her go from being my mum to a woman who was going to work for the day, or a woman who was going out for the evening. It transformed her confidence and for me as a young girl, she was the most glamorous thing I ever laid my eyes on. Then once I became a teenager, I saved up money to buy a baby blue eyeshadow or pink lipstick at the local pharmacies and begged my mum to allow me to wear makeup.