Emirates Woman - - FASH­ION FILE -

Through this sup­port sys­tem, Goglidze has found the strength to stay true to her vi­sion and craft – in­di­vid­ual iden­tity. In­stead, she puts the onus of the brand’s def­i­ni­tion to her peers and cus­tomers. “I do not try to de­fine the styles of the brand in a par­tic­u­lar way,” she says. “I like to hear what and how oth­ers de­fine it for them­selves. I hope that each and ev­ery­one has their own vi­sion of LIYA unique to them.” In do­ing so, LIYA has gained the at­ten­tion of many celebri­ties and even roy­als such as Her Majesty Queen Rania Al Ab­dul­lah of Jor­dan. It’s been a con­stant learning curve for Goglidze and her team, who ad­mits the brand be­gan in a very “com­pli­cated way”. In the ini­tial stages, the fash­ion de­signer found it dif­fi­cult to prove she was, in fact, ca­pa­ble of pro­duc­ing a qual­ity brand. How­ever, by build­ing a loyal team, learning and un­der­stand­ing their mis­takes and com­ing by re­li­able part­ners, LIYA is stronger than ever. It’s a tes­ta­ment to what stay­ing true to your vi­sion and hav­ing the strength not to stray from that can do. As Goglidze says con­fi­dently, “Right now we know where we stand as a brand, we know our cus­tomers and our place in this in­dus­try.”

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