The mu­seum

Esquire Middle East - - ESQ. EVENT - FOR MORE VISIT... ESQUIREME.COM/TOWNHOUSE

Alfa Romeo has al­ways been one of the most revered names in mo­tor­ing, and the famed Ital­ian mar­que took to Townhouse to show­case its sto­ried his­tory. Em­brac­ing mod­ern tech­nol­ogy, guests were wel­comed into a vir­tual mu­seum where vir­tual re­al­ity head­sets, holo­grams and au­dio-vis­ual dis­plays al­lowed an im­mer­sive ex­pe­ri­ence into the brand’s past, present and fu­ture. The in-house mu­seum also housed a pop-up show­cas­ing the ver­sa­til­ity of Al­can­tara. The lux­ury ma­te­rial is used widely in the world of fash­ion, ac­ces­sories and, of course, in Alfa Romeo.

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