Esquire Middle East - - IN THIS ISSUE - Esquire’s Ed­i­tor MATTHEW BAX­TER-PRIEST glee­fully tosses ‘New Year, New You’ into the flames MATTHEW BAX­TER-PRIEST

“I’ve had enough of tire­some mar­ke­teer speak”

CAN WE ALL PLEASE AGREE to col­lec­tively lob the phrase

‘New Year, New You’ into the rag­ing bin-fire of his­tory? Any op­posed? No? Okay, thanks. Mo­tion ap­proved, and I ap­pre­ci­ate your con­sen­sus.

It needed to be done. I’ve had enough of the tire­some mar­ke­teer-speak that ba­si­cally states that come the end the of the year, we have be­come so fed up with who we are that the only way for­ward is to rein­vent our­selves. Throw it all out, start afresh, buy more stuff, do more things...

Sure, it’s good to take stock of where you are and what you’ve achieved (and how many of those lofty goals you set for your­self last Jan­uary the you cre­atively side-stepped), but the idea of a liq­uid de­tox or new gym mem­ber­ship, or wear­ing those quirky socks you re­ceived as a gift from an unin­spired rel­a­tive, re­ally isn’t go­ing to make you be­come the per­son that you think you should be. And, of course, there is the all-too-rare no­tion that you might ac­tu­ally like who you are.

That is where we find our­selves at the be­gin­ning of 2019 — con­fronting the rather wor­ry­ing pic­ture that anx­i­ety among men (or ‘vul­ner­a­bil­ity’ as it is cur­rently be­ing re­ferred to) is on the rise.

After wor­ry­ing about our sleep, our ex­er­cise, our carbs, our calo­ries, our drink­ing, our snack­ing, our meat, our veg­eta­bles, the prove­nance of our meat and veg­eta­bles, the num­ber of steps we take, how much time we spend sit­ting and/or stand­ing and if our iphones are killing us (prob­a­bly while we sleep), the next step is our ac­tual minds.

We men have never been very good at talk­ing about our emo­tions — ask any ex-girl­friend, any­where, ever. But with con­stant re­ports de­tail­ing sui­cide be­com­ing one of the lead­ing killers of men un­der 45, the is­sue of suf­fer­ing in si­lence has never been more prom­i­nent.

In ‘The Vul­ner­a­bil­ity In­dus­try’ (p76) writer Kevin Brad­dock deep-dives into the cur­rent state of the multi bil­lion-dol­lar men’s men­tal health in­dus­try and ex­am­ines whether it is sim­ply a case of us need­ing to talk to each other a bit more.

To help lead us up the path of con­tent­ment is Ja­son Derulo. This month’s cover star is not a man who is shy about shar­ing his feel­ings. As he tells me in ‘The Pur­suit of Hap­pi­ness’ (p70) he’s been pour­ing his thoughts into his song­writ­ing since he was eight years old. Ac­cord­ing to the man him­self, he has never been hap­pier than he is right now. Hav­ing built a lu­di­crously suc­cess­ful mu­sic ca­reer — and soon to be break­ing into Hol­ly­wood — he claims the se­cret to con­tent­ment is a strong sup­port net­work of friends and fam­ily. And choco­late lava cake.

I wish there was a more up­beat mes­sage to lead into a new year with, but ac­tu­ally by ac­knowl­edg­ing the grow­ing is­sue of men’s men­tal health and help­ing both your­self and those around you, us men will achieve sig­nif­i­cantly more than any thing wrapped in a ‘New Year, New You’ bow. And if you’re cold this win­ter, we’ll save you a spot next to our rag­ing bin-fire.

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