The DUBAI SHOP­PING FES­TI­VAL re­turns this month with a barn-storm­ing sched­ule of ac­ti­va­tions, talks and give­aways across the city’s finest shop­ping ar­eas

Esquire Middle East - - PROMOTION -

KNOWN THE WORLD OVER as a shop­per’s haven, Dubai knows how to go big when it comes to re­tail. No fur­ther ev­i­dence of this is needed than the launch of the Shop The Night Away ini­tia­tive this month.

Part of the Dubai Shop­ping Fes­ti­val, the four-day Shop The Night Away ac­ti­va­tion will take place ev­ery Wed­nes­day night in Jan­uary in four dif­fer­ent malls across city, in the Out­let Vil­lage (Jan­uary 9th), The Dubai Mall (Jan­uary 16th),

Mall of the Emi­rates (Jan­uary 23rd) and Dubai Fes­ti­val City (Jan­uary 30th).

Run­ning from 6pm to mid­night, more than 200 stores and F&B out­lets will be of­fer­ing mall-go­ers a range of ex­tra in­cen­tives over and above the ex­ist­ing Dubai Shop­ping Fes­ti­val of­fers, in­clud­ing give­aways, goodie bags, sam­ples, styling ses­sions, vouch­ers and ad­di­tional dis­counts.

As the lead­ing voice in men’s life­style across the re­gion the Esquire team will be host­ing a se­ries of spe­cial in-store ac­ti­va­tions in the var­i­ous malls ev­ery Wed­nes­day night – of­fer­ing our fash­ion ad­vice, styling tips and do­ing things in our spe­cial Esquire way. Check out our so­cial me­dia channels (@es­quiremid­dleeast) and web­site ( to find out how you can get in­volved.

For more in­for­ma­tion visit

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