SHOP THE NIGHT AWAY
The DUBAI SHOPPING FESTIVAL returns this month with a barn-storming schedule of activations, talks and giveaways across the city’s finest shopping areas
KNOWN THE WORLD OVER as a shopper’s haven, Dubai knows how to go big when it comes to retail. No further evidence of this is needed than the launch of the Shop The Night Away initiative this month.
Part of the Dubai Shopping Festival, the four-day Shop The Night Away activation will take place every Wednesday night in January in four different malls across city, in the Outlet Village (January 9th), The Dubai Mall (January 16th),
Mall of the Emirates (January 23rd) and Dubai Festival City (January 30th).
Running from 6pm to midnight, more than 200 stores and F&B outlets will be offering mall-goers a range of extra incentives over and above the existing Dubai Shopping Festival offers, including giveaways, goodie bags, samples, styling sessions, vouchers and additional discounts.
As the leading voice in men’s lifestyle across the region the Esquire team will be hosting a series of special in-store activations in the various malls every Wednesday night – offering our fashion advice, styling tips and doing things in our special Esquire way. Check out our social media channels (@esquiremiddleeast) and website (esquireme.com) to find out how you can get involved.
For more information visit Esquireme.com