THESE SNEAKERS ARE LIT
GUCCI reminds us that the best kicks don’t need a gimmick
FIRST IT WAS NORMCORE. Then it was dad sneakers. Lately, it’s been tough to stay current without partaking in the style world’s obsession with all things ironic. It raises the question:when did cool stop being cool?
That’s where Gucci comes in, with an unimpeachable throwback to the ’70s.
Its latest sneakers are Stan Smith meets Salvation Army, featuring a classic shape that isn’t challenging, or avantgarde, or conceptual.
It’s easy to love. Consider these the sequel to the fur-lined loafer Gucci made ubiquitous a few years back (though they’re a lot easier to pull off).
Don’t worry about getting them dirty, either; they come fresh out of the box prescuffed.that high-low tension — a designer sneaker that’s slightly cruddy — is the real source of their charm. You could say the brand is making a statement about the fraught relationship between luxury and authenticity. Or you could just admit no one wants their sneakers too white anyway.