The HASHTAG #DOYOUEVENMENTALHEALTHBRO?
recently started to appear on social media. A play on the meme “Do You Even Lift, Bro?”, the condescending expression used on fitness forums to question the legitimacy of someone’s routine — “lift”, as in lift weights — it was designed to… what, exactly? Highlight that men need to pay more attention to their mental wellbeing? Chide them for not doing so? Make them think?