Esquire Middle East - - FEATURE -

re­cently started to ap­pear on so­cial me­dia. A play on the meme “Do You Even Lift, Bro?”, the con­de­scend­ing ex­pres­sion used on fit­ness fo­rums to ques­tion the le­git­i­macy of some­one’s rou­tine — “lift”, as in lift weights — it was de­signed to… what, ex­actly? High­light that men need to pay more at­ten­tion to their men­tal well­be­ing? Chide them for not do­ing so? Make them think?

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