Esquire Middle East - - SHOOT -

The first rays of a Ras Al Khaimah sun­rise bounc­ing off the ‘alubeam’ sil­ver body of the Vi­sion EQ Sil­ver Ar­row is not the re­sult of any fancy cam­era fil­ter or post-shoot pho­to­shop­ing, but due to the avant-garde de­sign aes­thetic that Mercedes-benz dub ‘Sen­sual Pu­rity’. In­spired by the avi­a­tion in­dus­try ,the EQ Sil­ver Ar­row plays homage to Mercedes-benz’ suc­cess­ful record-break­ing W 125 race car from 1937. It’s stream­lined sil­hou­ette is ap­prox­i­mately 5.3 me­ters long with car­bon fiber fin­ish­ing and mul­ti­ple lay­ers of alubeam sil­ver paint­work that looks like liq­uid metal over the top. “Over 80 years ago, the his­toric Sil­ver Ar­rows demon­strated that Mercedes-benz was a pi­o­neer when it came to speed thanks, among other things, to their stream­lined shape,” says Gor­den Wa­gener, Chief De­sign Of­fi­cer at Daim­ler AG. “The Vi­sion EQ Sil­ver Ar­row draws on that legacy. In­tended for ac­cel­er­a­tion and driv­ing plea­sure, it em­bod­ies pro­gres­sive lux­ury and pro­vides an in­sight into the fu­ture of our de­sign. As a re­sult, the show car drives the de­sign id­iom of our new EQ prod­uct and tech­nol­ogy brand to the top.”

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