Facilities Management Middle East - - EVENT REVIEW -

Aqua­zone, a mid-level brand launched by Sa­nipex a few years ago, is mak­ing a push to op­er­ate in the mid-level seg­ment and work closely with the FM sec­tor. Calum Ste­wart, re­tail di­rec­tor, Sa­nipex Group said: “Sa­nipex in­tro­duced its Aqua­zone brand close to five years ago in the mid-level com­mer­cial mar­kets. Mainly fo­cus­ing on pub­lic wash­rooms and over the last few years we re­alised there was an­other ma­jor sub-sec­tor vol­ume mar­ket. The Bagn­ode­sign prod­uct was per­ceived as high-end, so we have de­vel­oped a full range of Aqua­zone.” Apart from pub­lic wash­room, Aqua­zone will of­fer san­i­tary ware prod­ucts, mix­ers in­clud­ing a wide of­fer­ing of ac­ces­sories.

Ste­wart spoke about the com­pe­ti­tion and the na­ture of the mar­ket Aqua­zone will com­pete in. He said: “There are a lot of op­er­a­tors in the mi­dlevel mar­ket, and it’s a bit dis­or­gan­ised. Mean­while com­pa­nies such as RAK Ce­ram­ics are well recog­nised in the mar­ket, and be­yond them there aren’t any strong brands in the space Aqau­zone will op­er­ate. In com­par­i­son there are a lot of recog­nised brands in the higher end of the mar­ket.”

Ste­wart fore­casts the suc­cess of Aqua­zone prod­ucts will be in the brand prom­ise and recog­ni­tion of its Bagn­ode­sign prod­ucts that are well es­tab­lished across the GCC.

Sa­nipex won the con­tract to sup­ply its prod­ucts for the Mid­field Ter­mi­nal at the Abu Dhabi Air­port. “We are do­ing a lot more shop­ping cen­tres, com­mer­cial build­ings and we are also break­ing into the res­i­den­tial mar­ket as well.”

Sa­nipex has also launched a Click and Col­lect ser­vice for its en­tire range of bath­ware prod­ucts for col­lec­tion and de­liv­ery in UAE. The prod­ucts will be made avail­able in just one hour af­ter plac­ing the or­der to a max­i­mum of 48 hours, de­pend­ing on the kind of prod­ucts pur­chased.

Evie Bous­tantzi, Chief ex­ec­u­tive of­fi­cer, Duserve Fa­cil­i­ties Man­age­ment.

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