Masdar launches ‘For A Sustainable Future’ campaign to celebrate 15 years as a global renewable energy leader

For A Sustainable Future will highlight real-world examples of Masdar’s investment in the transition to cleaner energy sources

CAMPAIGN Masdar has launched the global brand campaign ‘For A Sustainable Future’ to reinforce the company’s leadership in renewable energy and sustainable technology, while highlighting the sustainable development goals of the United Arab Emirates.

Ahead of Masdar’s 15th anniversary later this month, For A Sustainable Future will highlight real-world examples of Masdar’s investment in the transition to cleaner energy sources, celebrate its legacy, and reiterate its commitment to a sustainable future for all.

“Guided by the future-focused vision of our nation’s leadership to develop a resilient and sustainable economy, Masdar continues to innovate and build on its strong history of driving commercially viable, renewable energy solutions for the UAE and around the world,” said His Excellency Dr. Sultan Al Jaber, the UAE Minister of Industry and Advanced Technology, and Chairman of Masdar.

“Importantly, Masdar’s 15 year track record of contributing to the growth of the renewable energy sector reflects the UAE’s commitment, as a responsible global citizen, to progressive climate action,” HE Dr. Al Jaber added. “We, in the UAE, have always viewed the climate challenge as an opportunity to diversify our economy, building knowledge, skills and jobs. As we prepare to celebrate Masdar’s 15th anniversary, ‘For A Sustainable Future’ will celebrate our many achievements, which have positioned Abu Dhabi and the UAE as a global renewable energy leader.”

Despite the global economic challenges arising from the Covid-19 pandemic, Masdar has maintained its growth trajectory. The capacity of the renewable energy projects that the company is a partner in has more than doubled over the past two years, from 4 gigawatts (GW) to 11 GW – enough electricity to power more than 4 million homes – with a combined value of $19.9bn.

The capacity of the renewable energy projects that Masdar is a partner in has more than doubled over the past two years..