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Bee’ah Rewards, the flagship community engagement programme of the award-winning sustainability and environmental services pioneer, Bee’ah, has partnered with Barakat, a supplier of fresh produce, to further reward recyclers in UAE.
As a partner, Barakat will join other brands in providing monthly prizes to recyclers who deposit plastic bottles in Bee’ah’s residential recycling bins, three stream bins or Reverse Vending Machines across the UAE. Barakat will supply prizes of three- and six-months’ worth of fresh produce, fresh juices, smoothies and more to winners.
Khaled Al Huraimel, Group CEO at Bee’ah commented on the launch: “This recycling initiative is the perfect example of how we can use technology and digitalisation to enable communities to play their vital part in improving lives and contributing towards future sustainability.”
Hind Al Huwaidi, Director of Education at Bee’ah, said: “We are delighted to welcome Barakat onboard as a partner as we continue to incentivise and reward people who recycle via all Bee'ah recycling points. .”
Rashid Mohamed Alabbar, Board Member at Barakat added: “We share with Bee’ah the same values of sustainability and recycling, and we’re thrilled to be able to support this exciting and important community engagement initiative from Bee’ah. By providing these prizes we hope to further incentivise people to get involved, recycle and help protect the environment from needless waste.”
The programme has transformed the way people recycle in the UAE and have recorded unprecedented rates in public participation, with over 1.3 million bottles and aluminium cans deposited for recycling in the first three years. Users can deposit plastic bottles in one of Bee’ah’s residential recycling bins, three stream bins or Reverse Vending Machines.