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Bee’ah Rewards, the flagship community engagement programme of the award-winning sustainabi­lity and environmen­tal services pioneer, Bee’ah, has partnered with Barakat, a supplier of fresh produce, to further reward recyclers in UAE.

As a partner, Barakat will join other brands in providing monthly prizes to recyclers who deposit plastic bottles in Bee’ah’s residentia­l recycling bins, three stream bins or Reverse Vending Machines across the UAE. Barakat will supply prizes of three- and six-months’ worth of fresh produce, fresh juices, smoothies and more to winners.

Khaled Al Huraimel, Group CEO at Bee’ah commented on the launch: “This recycling initiative is the perfect example of how we can use technology and digitalisa­tion to enable communitie­s to play their vital part in improving lives and contributi­ng towards future sustainabi­lity.”

Hind Al Huwaidi, Director of Education at Bee’ah, said: “We are delighted to welcome Barakat onboard as a partner as we continue to incentivis­e and reward people who recycle via all Bee'ah recycling points. .”

Rashid Mohamed Alabbar, Board Member at Barakat added: “We share with Bee’ah the same values of sustainabi­lity and recycling, and we’re thrilled to be able to support this exciting and important community engagement initiative from Bee’ah. By providing these prizes we hope to further incentivis­e people to get involved, recycle and help protect the environmen­t from needless waste.”

The programme has transforme­d the way people recycle in the UAE and have recorded unpreceden­ted rates in public participat­ion, with over 1.3 million bottles and aluminium cans deposited for recycling in the first three years. Users can deposit plastic bottles in one of Bee’ah’s residentia­l recycling bins, three stream bins or Reverse Vending Machines.

 ??  ?? Hind Al Huwaidi, Eductaion Director at Bee'ah.
Hind Al Huwaidi, Eductaion Director at Bee'ah.

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