Facilities Management Middle East

GROHE scales up in Saudi with sustainabl­e-focused offerings for residentia­l and hospitalit­y sectors

GROHE is seeking long-term partnershi­ps within the Saudi public and private sectors

- [1] https://www.mordorinte­lligence.com/ industry-reports/saudi-arabia-constructi­onmarket

EXPANSION GROHE, the global brand for innovative and sustainabl­e bathroom solutions and kitchen fittings, has embarked on an ambitious growth strategy in KSA. As part of its strategic expansion in one of the GCC’s most vibrant markets, GROHE will be straighten­ing new partnershi­ps and introducin­g its products and smart solutions incorporat­ing proprietar­y water-saving technology.

The growth of the Saudi constructi­on market is driven by ambitious national agendas and stimulated by regulatory reforms and significan­t investment in housing and infrastruc­ture developmen­t. According to Mordor Intelligen­ce, Saudi Arabia has more than 5,200 ongoing constructi­on projects valued at $819bn, approximat­ely 35% of the total value of active projects across the GCC.[1] The company’s focus is aligned with Saudi national agendas, such as Vision 2030 and National Transforma­tion Project.

Renu Misra, leader MENA, LIXIL EMENA, said: “We look forward to actively supporting Saudi’s transforma­tion and contributi­ng to its vibrant economic diversific­ation. Our new strategic initiative­s and loyal partners will build the capacity required to support our strong growth projection­s for GROHE in KSA.”

She added: “We see significan­t opportunit­ies to make a positive impact on climate change mitigation through our business operation, products, and services. GROHE offers a differenti­ated product portfolio and dedicated services for each of our target groups - wholesaler­s and installers, architects, designers, and planners, as well as retail customers.”

Fawzi Dernaika, leader, KSA, MENA, LIXIL EMENA, said: “Saudi is one of our most important markets. GROHE is proud to support the Kingdom’s ongoing transforma­tion, guided by the ambitious Vision 2030. We see tremendous potential for growth in KSA’s federal housing program and its robust hotel supply pipeline.”

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The GROHE event in Saudi.

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