Facilities Management Middle East
GROHE scales up in Saudi with sustainable-focused offerings for residential and hospitality sectors
GROHE is seeking long-term partnerships within the Saudi public and private sectors
EXPANSION GROHE, the global brand for innovative and sustainable bathroom solutions and kitchen fittings, has embarked on an ambitious growth strategy in KSA. As part of its strategic expansion in one of the GCC’s most vibrant markets, GROHE will be straightening new partnerships and introducing its products and smart solutions incorporating proprietary water-saving technology.
The growth of the Saudi construction market is driven by ambitious national agendas and stimulated by regulatory reforms and significant investment in housing and infrastructure development. According to Mordor Intelligence, Saudi Arabia has more than 5,200 ongoing construction projects valued at $819bn, approximately 35% of the total value of active projects across the GCC. The company’s focus is aligned with Saudi national agendas, such as Vision 2030 and National Transformation Project.
Renu Misra, leader MENA, LIXIL EMENA, said: “We look forward to actively supporting Saudi’s transformation and contributing to its vibrant economic diversification. Our new strategic initiatives and loyal partners will build the capacity required to support our strong growth projections for GROHE in KSA.”
She added: “We see significant opportunities to make a positive impact on climate change mitigation through our business operation, products, and services. GROHE offers a differentiated product portfolio and dedicated services for each of our target groups - wholesalers and installers, architects, designers, and planners, as well as retail customers.”
Fawzi Dernaika, leader, KSA, MENA, LIXIL EMENA, said: “Saudi is one of our most important markets. GROHE is proud to support the Kingdom’s ongoing transformation, guided by the ambitious Vision 2030. We see tremendous potential for growth in KSA’s federal housing program and its robust hotel supply pipeline.”