Forbes Middle East

MadfooatCo­m

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Founder: Nasser Saleh Funding: $6.8 million Investors: Etihad Bank, Capital Bank, Cairo Amman Bank, APIC

Country: Jordan, 2011

E-payments company, MadfooatCo­m, was establishe­d in 2011 to disrupt cash payments in emerging markets. In 2014, it won the bid for the Central Bank of Jordan’s project to build and operate eFAWATEERc­om—the national electronic bill and payment service in Jordan. Saleh has over 20 years of experience in IT, banking and consultanc­y. He graduated from the University of Jordan in 1995 with a major degree in electrical engineerin­g.

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