7 MONA ATAYA & LEENA ABI KHALIL

Forbes Middle East - - 360 NAUTICA -

Cat­e­gory: E-com­merce Brand: Mumz­world Na­tion­al­ity: Pales­tinian

Af­ter notic­ing a gap in the mar­ket for a prod­uct tai­lored for mother and chil­dren within e-com­merce, Mona Ataya along with Leena Khalil founded Mumz­world. To­day the brand serves more than 2.5 mil­lion mothers across the re­gion, with sales hav­ing dou­bled in the last few years. Mumz­world to­day stocks over 1,800 brands, with ex­clu­sive re­tail and dis­tri­bu­tion rights to over 200 global brands mak­ing them the largest cat­a­logue of re­gional and global orig­i­nal brands un­der one um­brella. In late 2018, the brand bagged $20 mil­lion in fund­ing led by Gulf Is­lamic In­vest­ments—the largest round for a fe­male-led tech startup in the re­gion.

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