Forbes Middle East - - AMY COMMERCE - Aba­dia Fash­ion

Ti­tle: Founders Brand: Cat­e­gory:

A John Hop­kins Univer­sity alum, Shahd and her aunt Naeema launched their brand in 2013. It is mar­keted as an eth­i­cal lux­ury la­bel that cel­e­brates cul­ture through time­less con­tem­po­rary de­signs. The brand be­came known for its iconic farwa— an over­sized win­ter coat tra­di­tion­ally worn by men, reimag­ined for the mod­ern wo­man. Queen Ra­nia donned an Aba­dia farwa de­sign for her daugh­ter’s grad­u­a­tion from the Royal Mil­i­tary Academy in Sand­hurst. Shahd has also launched Project JUST, an NGO aimed at chal­leng­ing the ex­ploita­tive prac­tices of fash­ion.

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