Forbes Middle East - - THOUGHT LEADERS -

Who are the great­est cre­ative busi­ness minds? Two ex­cep­tional schol­arly minds have fig­ured out a way to mea­sure that. Pro­fes­sors Jeff Dyer, of Brigham Young Univer­sity, and Nathan Furr, of INSEAD busi­ness school, work­ing to­gether with con­sul­tant Cur­tis Le­frandt, have built on the Most In­no­va­tive Com­pa­nies rank­ing that Forbes did for the past eight years to cal­cu­late which cor­po­rate lead­ers to high­light. They've done it by mea­sur­ing four es­sen­tial qual­i­ties: rep­u­ta­tion for in­no­va­tion (look­ing at me­dia cov­er­age over five years), so­cial con­nec­tions and net­works (on Twit­ter and LinkedIn), track record for value cre­ation (based on the mar­ket value growth of their com­pa­nies) and in­vestor ex­pec­ta­tions for fu­ture value cre­ation (mea­sured by the premium that in­vestors put on their com­pa­nies' stock).

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