Ex­plor­ing How The Retail Sec­tor Is Evolv­ing

Over 150 of the Mid­dle East’s retail in­dus­try lead­ers gath­ered to delve into the cur­rent and fu­ture state of retail and to pay trib­ute to the largest re­tail­ers in the re­gion.

Forbes Middle East - - COVERAGE -

In Septem­ber, Forbes Mid­dle East re­vealed the Mid­dle East’s big­gest retail in­dus­try lead­ers for 2019 at a half­day event that also pro­vided a plat­form for in­dus­try ex­perts to dis­cuss the chal­lenges fac­ing the sec­tor to­day. Three sep­a­rate pan­els dis­sected the op­por­tu­ni­ties, chal­lenges and changes in the retail sec­tor. Over­all, in­dus­try lead­ers agreed that by us­ing omni-chan­nel meth­ods and both mod­ern and tra­di­tional re­sources, re­tail­ers are cur­rently com­pletely rein­vent­ing the retail sec­tor, with a fo­cus on cre­at­ing an un­for­get­table ex­pe­ri­ence for end users.

The first panel dis­cussed how lever­ag­ing in­no­va­tion can cre­ate a bet­ter cus­tomer ex­pe­ri­ence and em­pha­sized that peo­ple do not want to just visit a store any­more, but are look­ing for ex­pe­ri­ences.

The sec­ond panel, “E-com­merce: What’s next?” con­tin­ued the con­ver­sa­tion of cus­tomer ex­pe­ri­ence and the role that tech­nol­ogy is play­ing in it. One of the key points made was that the on­line or­der­ing process will be greatly sim­pli­fied in the fu­ture in or­der to im­prove cus­tomer ex­pe­ri­ence.

The third and last panel echoed the sen­ti­ment that e-com­merce is here to stay but that it is very un­likely to com­pletely re­place tra­di­tional brick and mor­tar. Rather, these two are be­com­ing com­ple­men­tary ex­ten­sions of one an­other, cre­at­ing an omni-chan­nel ex­pe­ri­ence for clients.

The night ended with an award cer­e­mony ac­knowl­edg­ing the largest re­tail­ers in the re­gion. The 2019 Forbes Mid­dle East Retail 20 are among the largest groups in the re­gion and were se­lected based on the im­pact they have on em­ploy­ment, di­ver­si­fi­ca­tion and bring­ing in­ter­na­tional brands to the re­gion.

The event was held in part­ner­ship with AYM Com­merce and West Zone Su­per­mar­ket.

Sec­ond panel: E-com­merce – what next (from L-R) mod­er­a­tor Jo­erg Meiser, Se­nior Man­ager for TMT & Con­sumer Busi­ness at Mon­i­tor Deloitte; Ma­jed Al Ta­han, Co-Founder & CEO of Danube On­line and Founder & CEO of AYM Com­merce; Ashraf Atia, Chief Com­mer­cial Of­fi­cer at Zbooni; Sarah Jones, Founder & CEO of Sprii.com; and Onur El­gun, VP of Strat­egy & Per­for­mance for MENA at Tal­a­bat

With the first panel Lever­ag­ing In­no­va­tion to Bet­ter the Cus­tomer Ex­pe­ri­ence (L-R): Mod­er­a­tor Mohammed Dhedhi, Prin­ci­pal at A.T. Kear­ney Con­sumer and Retail; Fa­had Ab­dul­rahim Kazim, Vice Pres­i­dent of Mey­dan Malls within the Mey­dan Group; Shafeena Yusuff Ali, Founder and CEO of Tablez Food Com­pany; Daniel Parry, Man­ag­ing Di­rec­tor and Gen­eral Coun­sel at Gulf Re­lated; Odi Trikali­o­tis, Chief Re­search Of­fi­cer for Cus­tomer Ex­pe­ri­ence & Mys­tery Shop­ping at Ip­sos; Khur­shid Vakil, Co-Founder of Ma­rina Home In­te­ri­ors and Clau­dine Co­letti, Man­ag­ing Edi­tor at Forbes Mid­dle East

Third panel Retail X.0 - How to De­liver An Op­ti­mal Omni-Chan­nel Ex­pe­ri­ence (from L-R): Em­cee Omar Al Ma­didy; mod­er­a­tor Mohammed Dhedhi, Prin­ci­pal at A.T. Kear­ney Con­sumer and Retail; Ah­mad AR BinDa­wood, CEO at Danube and the BinDa­wood Group; Cem Tarik Yuk­sel, Man­ag­ing Di­rec­tor at UNILEVER; Miroslav Kafedzhiev, Vice Pres­i­dent and Gen­eral Man­ager of Honey­well Safety & Pro­duc­tiv­ity So­lu­tions for the Mid­dle East, Rus­sia and Cus­toms Union, Turkey, Cen­tral Asia and Africa; Adel Sa­jan, Di­rec­tor of Danube Home; and Clau­dine Co­letti

Sarah Jones, Founder & CEO of Sprii.com

Ma­jed Al Ta­han, Co-Founder & CEO of Danube On­line and Founder & CEO of AYM Com­merce

Fa­had Ab­dul­rahim Kazim, Vice Pres­i­dent of Mey­dan Malls within the Mey­dan Group

Ah­mad AR BinDa­wood, CEO at Danube and the BinDa­wood Group

Shafeena Yusuff Ali, Founder and CEO of Tablez Food Com­pany

Khur­shid Vakil, Co-Founder of Ma­rina Home In­te­ri­ors

L-R: Mud­das­sir Ah­mad, DGM Strate­gic Al­liances at Sharaf Group; from Al Ghanim In­dus­tries, Joel Han­son, Sales Di­rec­tor - Xcite and Ab­dal­lah Mouazen, Se­nior Gen­eral Man­ager - Chevro­let Al­ghanim; Ah­mad AR BinDa­wood CEO at Danube and the BinDa­wood Group; Karan Bhaw­nani, CEO of West Zone Group; Clau­dine Co­letti, Man­ag­ing Edi­tor of Forbes Mid­dle East; Lea Maalouf, Pub­lic Re­la­tions & Com­mu­ni­ca­tion Man­ager of Chal­houb Group; Shuja Jashan­mal, Di­rec­tor of Jashan­mal Group; and from Lulu Group In­ter­na­tional

Karan Bhaw­nani, CEO of West Zone Group

Ishwar Chugani, Man­ag­ing Di­rec­tor and CEO of Gior­dano Mid­dle East; from Ma­rina Home In­te­ri­ors, Shayan Vakil, man­ag­ing retail op­er­a­tions and Khur­shid Vakil, Co-Founder; and Fa­had Ab­dul­rahim Kazim, Vice Pres­i­dent of Mey­dan Malls within the Mey­dan Group

From Tablez Food Com­pany, Inaayah Ab­dul Aziz, Me­dia and Mar­ket­ing Man­ager and Shafeena Yusuff Ali, Founder & CEO; Justina Eitzinger, CRO of Forbes Mid­dle East

Ah­mad AR BinDa­wood, CEO at Danube and the BinDa­wood Group and Clau­dine Co­letti, Man­ag­ing Edi­tor at Forbes Mid­dle East

Salim M.A., Di­rec­tor of Lulu Group In­ter­na­tional

Forbes Mid­dle East team

Shuja Jashan­mal, Di­rec­tor of Jashan­mal Group

L-R: Odi Trikali­o­tis, Chief Re­search Of­fi­cer for Cus­tomer Ex­pe­ri­ence & Mys­tery Shop­ping at Ip­sos; Mohammed Dhedhi, Prin­ci­pal at A.T. Kear­ney; Jo­erg Meiser, Se­nior Man­ager for TMT & Con­sumer Busi­ness at Mon­i­tor Deloitte

Mud­das­sir Ah­mad, DGM Strate­gic Al­liances (UAE, Oman, Bahrain, Qatar) Sharaf Group

Ab­dal­lah Mouazen, Se­nior Gen­eral Man­ager (Chevro­let Al­ghanim), Al Ghanim In­dus­tries

Lea Maalouf, Pub­lic Re­la­tions & Com­mu­ni­ca­tion Man­ager of Chal­houb Group

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