Saudi Arabia Bets On Sustainable Agricultural And Rural Development For Tourism

As it continues on its path to becoming a significant international tourist destination, Saudi Arabia is recognizing the agricultural sector as being a key contributor for experiential tourism.

As it continues on its path to becoming a significant international tourist destination, Saudi Arabia is recognizing the agricultural sector as being a key contributor for experiential tourism.

This year, with tourism being one of the hardest-hit industries due to the global pandemic, the World Tourism Organization has begun to promote “tourism and rural development.” Zurab Pololikashvili, Secretary-General of the UNWTO, sent a global message in which he highlighted the importance of rural tourism as a provider of opportunity and economic empowerment for all.

Saudi Arabia is a rising powerhouse in tourism. The kingdom has also given priority to sustainable agricultural and rural developments, putting it in a good position to promote agricultural tourism within its economic and social plans. In 2019, Saudi launched a Sustainable Agricultural Rural Development Program for 2020-2026 worth $2.1 billion.

The kingdom is working to revitalize the culture of sustainable agriculture and reimagine tourism beyond traditional concepts. Tourists can now enjoy a number of activities related to agricultural and rural life. The program also helps to develop farms and diversify their sources of income to ensure their sustainability.