Solidifying Mass Access To The Financial Markets
Hisham Mansour, Co-founder and Managing Director at the CFI Financial Group, reveals what makes the trading and investments brand stand out from competitors.
The financial markets have long been an exciting endeavor for individuals who are diverse by nature. For sure, the main goal remains to make money and benefit from opportunities, but additionally some went after trading for the thrill, others for the status of it. Regardless of the reason, this has only fueled its growth exponentially over the past 100 years and, more prominently, the last 20 years.
Ever since CFI came into existence more than 22 years ago, our ultimate goal has been to become that brand, that name people quickly associate with trading and investing. A very familiar sound that imprints in their minds, and for good reasons. We aim to provide all that traders require, and we do this through a combination of different elements that make up the company and the team behind it.
The past year has seen the world grappling with a pandemic that is still affecting humanity as we speak. Despite the difficulties that faced nearly every individual on this earth, the online world thrived, and businesses that integrate part or all of their business models through means of being online saw great benefit and continue to reap the rewards of such opportunities as they evolve dynamically and quickly.
CFI was one of those firms, leveraging growth across all of its operations and maintaining a steady stream of continuous improvements that are passed on to traders and investors.
Some of those changes include offering thousands of CFDs on stocks, currencies, commodities, indices and ETFs from a single interface, a powerful trading infrastructure boosted by zero commissions, ultra-competitive
spreads and a model geared at providing low latency and fast execution, especially during fast markets. Additionally, free daily educational and analytical webinars catering to all levels of experience are among the long list of features that help the firm maintain its competitiveness and leadership within the industry.
While the list goes on, and our improvements are no longer seeing long breaks in between, we have a certain belief at CFI, one that really gives us a powerful edge in how we approach this business and cater to traders and investors: “You are not just a number.”
Despite the exponential growth we witnessed, we remain extremely hands-on with every trader. You will never be treated as just a number, pushed towards the back of the flow queue while we wait to process a transaction you requested or feedback you are looking to provide. We have a diverse, proactive and highly experienced specialist team that is zealous in making sure clients are happy and getting what they deserve and more. We are confident in this service and the support that our team provides because a large percentage of our clients are referrals from previous clients who were impressed by how they were treated in comparison to other renowned companies, where brand awareness and name dominate over real support and authenticity.
We are not your typical or average trading provider that is geared at securing the biggest number of clients and, once they are on-board, moving to the next one. To us, long-term partnerships take on a whole new meaning. We stress this as we seek to create an environment where traders only need to focus on trading and not whether their provider is not processing a deposit fast enough or picking up the phone when needed. We offer reliability, something that will give you peace of mind for years to come and give you time to focus on other things in life as well. It’s one less thing to worry about that is part of your daily routine.
Such a mentality is a broad belief in the company, one that moves across the entire hierarchy, and it’s naturally born from having the right team. We rely on those individuals to provide what we preach and the executives work on a lead by example model to keep everyone motivated and ready for new challenges while enjoying milestones and wins. Furthermore, we empower our team members by listening to their needs and feedback, making sure they have the right tools to deliver and create a great workflow balance within a fast and highly dynamic industry.
We are confident in the combination of elements we use to drive CFI closer towards its vision. With the help of
Dr. Demetrios Zamboglou, our Chief Operating Officer, aside from a highly personalized approach that we are very proud of and a carefully selected and trained team, we have also built an environment where it’s okay to make mistakes. We are not fans of totalitarian and cutthroat cultures. At the end of the day, we’re all human and our imperfections are exactly what give us an edge and allow us to do things differently. The right way of doing things is a balance between the flexibility that it’s okay to make mistakes while also learning and deriving lessons from them. Last but not least, evaluate things day after day and make sure to rectify and adjust what is not working while empowering and improving what is bringing success and to a certain extent, this by itself is a standalone recipe for success.
The future is bright for this industry, and while there’s a bit of consolidation that keeps happening, we continue to work on creating the peace of mind that clients deserve. We do that through several regulated entities around the world under the CFI Financial Group, as well as thousands of trading products. The ease of getting started, the access to the markets, or just the support that we give you will really make you question whether you are being treated fairly elsewhere, or as just another number.
“For us, long-term partnerships take on a whole new meaning and we stress on it as we seek to create an environment where traders only need to focus on trading and not whether their provider is not processing a deposit fast enough or no one is picking up the phone when needed.”