Transforming Healthcare
Saudi German Health (SGH), previously known as Saudi German Hospitals Group, has followed its vision to expand and innovate, while keeping patient care at the heart of its business model.
Saudi German Health (SGH) was established in 1988 in Jeddah with a single hospital by the founders of the Bait al Batterjee Group (BAB), Eng. Sobhi A. Batterjee and Dr. Khaled A. Batterjee. Today, the Bait Al Batterjee Group stretches beyond healthcare and spans across many different industries, including education, finance, real estate, construction, wellness, lifestyle, pharmaceuticals, medical equipment, IT, and animal care.
The next generation of the Batterjee family is now taking the lead to take the group to the next level. Leading the way is Makarem Sobhi Batterjee, BAB Group President and President and Vice Chairman of SGH. SGH is one of the largest healthcare organizations in the region with several standalone clinics and 11 operational hospitals across MENA, with many more under construction. Since the beginning, its mission has been to provide patients with world-class healthcare, deliver superior medical results, and achieve the highest levels of patient satisfaction. But above all, the purpose of the Batterjee family has been to improve people’s lives and relieve their suffering.
The organization has transformed in order to embrace the current global trends and adopt a progressive approach, with the ultimate goal to drive meaningful change. It is committed to the family’s purpose of relieving people’s suffering and to progressing and
Rejuvenating a 33-year-old brand
The group’s rejuvenation is represented by a new visual identity and brand architecture that transforms the group from a hospital group to a comprehensive healthcare group. SGH provides care and education through its many brands such as Saudi German Hospital, Saudi German Clinics, Saudi German Pharmacy, Saudi German Academy and Beverly Clinics. The rejuvenation is reflected through digital transformation, as well as renovation of existing buildings, and refurbishment of facilities, in addition to the hiring of new highly qualified medical and administrative teams.
New and unique medical services and subspecialty clinics are being introduced across the group in order to meet the needs of the community. It has introduced VIP offerings through Beverly Clinics, and it has launched VIP centers in hospitals across KSA to cater to the different needs of the community.
SGH has also become a member of the Mayo Clinic Care Network; a group of carefully vetted hospitals selected based on their commitment to high-quality care. The hospitals in Cairo and Riyadh are members of this network. This agreement enables patients to enjoy international standards of medical care without having to travel abroad at no additional cost.
In KSA, this transformation supports Saudi Vision 2030 in providing much needed worldclass medical services to the local community. Internationally, the group continues to expand its global footprint and currently operates in KSA, the U.A.E., Egypt, and Yemen, with hospitals planned in Pakistan and Morocco. Its vision however is to go beyond the region and go global.
The ultimate purpose of the group is to improve people’s lives by providing better healthcare services and better education.
Medical excellence, education and international affiliations
The name “Saudi German” is derived from the affiliations the healthcare group has established since its inception with German university
hospitals. At the beginning, under this partnership, visiting professors would travel to Saudi Arabia to treat patients and to provide education opportunities to the local medical teams. Since then, the International Visiting Professor program has expanded beyond Germany. SGH has now developed affiliations with top medical organizations and physicians from across the world.
This has enabled the group to not only offer patients world-class care without the need to travel abroad, but to also become a leader in the field of breakthrough medical treatments. It has a long list of medical firsts and unique procedures not offered elsewhere within the private sector. For example, in November 2020, SGH completed its 12th successful liver transplant surgery. The department is the only private medical facility of its kind in Saudi Arabia.
SGH also offers unique medical treatments such as hyperthermic intraperitoneal chemotherapy, a breakthrough cancer treatment treating patients with advancedstage peritoneal or abdominal cancer and deep brain stimulation, a revolutionary procedure for patients suffering from motor complications and tremors, including Parkinson’s Disease.
The healthcare group is also a leading provider of medical education, providing continued training and employment opportunities to healthcare professionals as well as education to the public.
Focus on patient experience
Since the beginning, patient experience has been a priority and SGH has introduced new advanced methods to measure and address patient satisfaction. This has led to an increase across the board in patient experience scores.
It is now undergoing a digital transformation. The digital infrastructure is completely being revamped to truly be a paperless organization and it is empowering patients to have comprehensive access to their medical needs through a mobile app. The group is expanding in the field of robotic technology and AI solutions to complement its transformation. SGH is also further investing in its telemedicine and remote care solutions as a response to the demands of today’s world.
SGH has recently introduced elements from the hospitality sector in order to further improve patient experience, underlining its position as an industry game-changer. By adopting successful strategies from the hospitality sector, the group has gone beyond the traditional care delivery models to offer holistic, personalized patient care.
The concept of hospitals being a place where you only receive medical treatment is outdated. Many patients spend a lot of time inside a hospital and they should feel as comfortable as possible. SGH’s brand promise is “Caring Like Family.” Its hospitals and clinics specialize in providing a holistic healthcare experience that restores not only the body, but also nurtures patients’ mind and soul. The environment is designed to reduce stress and make patients feel as comfortable as possible.
Awarding-winning group
SGH has won many awards over the years thanks to its commitment to world-class business standards and medical care. It was recognized by the World Economic forum as one of the 50 Global Growth Companies. Recently it won the Ada’a Health Award 2020 for “Best Improved KSA Private Sector Provider,” the Diamond Award from the World Stroke Organization, and the “Healthcare Company of the Year” award at the Saudi Arabian Business Achievement Awards. The group was also awarded the “GCC Patient Experience Eminence Award” and it was recognized for having the best-accredited life support training center in Saudi Arabia. These awards are a reflection of SGH’s commitment towards being a leader in the healthcare and education industry.