Is Your Cloud Investment Delivering The Best For Your Business?
Adele Trombetta, Vice President of Customer Experience at Cisco Middle East and Africa and Technology Transformation Group for Europe, the Middle East, Africa and Russia, explains how businesses can best define and meet their unique transformation needs.
Cloud computing is the cornerstone to successful digital transformation and remains one of the most disruptive technologies of our time. We are seeing profound changes in the way our businesses operate, compete and create value.
At Cisco, we have witnessed a rapid shift in customer buying behavior towards cloud, and an acceleration in creating the next generation of cloud-first businesses. The pandemic has certainly played its role in advancing the rate of cloud adoption. It is estimated that today, around 41% of IT spend is cloudrelated, therefore the importance of investing in the right cloud solution must not be overlooked.
When a customer purchases a solution, they don’t just buy a form of technology, they buy the promise of what that technology can help their business achieve. In the case of cloud adoption, decision makers all expect to see cost optimization, security improvement and better user experience—from the first day of implementation. However, the reality is that businesses must navigate more complex decisions in terms of strategy, design, implementation, and optimization of their cloud solutions before they truly see return on investment.
Right now, the industry is plagued with “cloud-washing.” Organizations of all sizes have been quick to jump onto the bandwagon, but few have the expertise and insights to deliver the right multi-cloud experience.
To thrive, organizations must leverage cloud solutions that provide not only visibility, but also actionable insights from which to learn and improve. Based on conversations with our customers and prospects, we have found that only very few truly have what we can class as a mature, holistic cloud strategy. In fact, it is estimated that overall, only 11% of companies have implemented an optimized cloud strategy, signifying clear room for improvement across the board.
With more than 30 years of experience, Cisco has supported customers through every major stage of their digital transformation. We know how to navigate complex solutions and we have some of the best expertise in the industry.
Today, companies often use solutions from multiple providers. This is why Cisco delivers a holistic approach, welcoming the integration of third party solutions into our offerings for a more unified approach. Cisco brings together smart networking, security, analytics and management, while delivering a comprehensive portfolio of integrated solutions and services to simplify how users connect, protect, and consume in a multicloud world.
Whether a business already has experience with cloud solutions, or is in the beginning phase of cloud adoption, Cisco is uniquely positioned to offer an end-to-end solution by managing applications, overseeing infrastructure requirements, and ensuring every aspect of the network is protected via secure cloud deployment.
A cloud provider must help transform network architecture by evaluating the best forms of integration and having close alignment between product, service and customer experience across every phase of the cloud adoption journey. From assessing cloud readiness to optimizing the experience in the cloud, Cisco can provide not only the robust cloud solutions and insights, but also actionable roadmaps to improve outcomes.
When looking to invest in digitization and specifically, cloud solutions, it is vital that decision makers consider factors such as experience, scalability, agility and security. IT teams must be empowered to simplify and automate operations, which in turn will reduce costs and free up vital time to concentrate on creating added value for the business.
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