Forbes Middle East

Natalie Khoei (26) & Shadi Kord (27) Australia

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Khoei and Kord met in 2012 and bonded over their love for fashion. The following year, they cofounded Meshki initially as a small e-commerce business to sell accessorie­s that reflected their style. Thanks to a loyal Instagram following, their business took off and they decided to start designing, producing and selling a full fashion line in 2015. Meshki, which means black in Farsi, alludes to the cofounders’ shared heritage is now a fully-fledged e-commerce business with over 750,000 customers across the globe and 50 employees. Its trendy, body-conscious designs have been seen on celebritie­s including Jennifer Lopez and Ariana Grande and are popular with socialmedi­a influencer­s. Approximat­ely 50% of Meshki’s sales still come directly from Instagram, where it has close to 2 million followers.

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