Dare To Deliver
stc is delivering a digital future through innovation, investment, and adventure.
Stc is the leading provider of telecommunications services in the Kingdom of Saudi Arabia and is among the largest operators in the Middle East. The company offers landline and fixed infrastructure, as well as mobile and data services, to consumers and businesses.
On April 21, 1998, stc was established as a Saudi joint stock company by royal decree, and by the following month, it had begun providing telecommunications services across Saudi Arabia. On June 29 of the same year, stc acquired its commercial registration, and remained solely under state ownership until the government sold 30% of its shares in September 2002. Today, the Saudi government has a 70% controlling stake in stc, through its Public Investment Fund.
With the recent interest in mobile, broadband, and cloud computing services, stc generates most of its sales in Saudi Arabia, but it is actively expanding in key regional markets, using its telecom expertise to tap a wealth of growth opportunities. Currently, the company is investing in nextgeneration networks, upgrading to a packet-based architecture where information, services, and media can be carried across the network to reduce operating costs while improving speed and availability. These investments are facilitated by a healthy balance sheet and strong cash inflows, that give the company the option to access debt to fund growth.
Staying ahead, thinking ahead, and delivering what’s next, are all part of stc’s brand story. Together with its values and visual identity, the brand wants to inspire its own people to break boundaries and explore new digital opportunities. This innovative approach has earned the stc brand the highest growth in its existence as well as the title of pioneer provider of telecommunications services in Saudi Arabia. These achievements are down, in part, to the company’s unwavering vision to “be a digital and telco leader, enabling the society and economy to thrive, in Saudi Arabia and beyond.”
The current stc strategy is based on the theme of “dare,” which involves creating value with greater efficiencies for a better future. In particular, the theme focuses on agility, next-generation architecture, digital offerings, and customer experience. As part of its strategy, stc is also on course to achieve its ambitions to cultivate a digital mindset, maximize the potential of digital and analytics capabilities, and transform into an agile technology company. Going even further, the company strives to embrace new ways of working, maximize shareholder returns by transforming costs and monetizing assets, and serve as a role model when it comes to sustainability and corporate governance.
When stc is envisioned as a personality, the “explorer” is the archetype that most fits the brand. With the determination to chart new horizons and discover new elements, the company is a voyager in search of a better future. It is on a mission to humanize its brand presence and make it more relevant to clients and end consumers. Adventurous in spirit, it pursues opportunity and goes where others dare not, bringing the entire tribe along for the ride.
“This innovative approach has earned the stc brand the highest growth in its existence.”