20. Ayah Mufleh

Brand: Ishimmer Category: Beauty Establishment: 2014 Nationality: Jordanian Headquarters: U.K.

Ayah Mufleh founded her false lashes brand Ishimmer informally in 2014 in Jordan but relaunched the brand in the U.K. in 2019. Her products have since been used by celebrities such as Bella Hadid, Gigi Hadid, Charlize Theron, Dua Lipa, Sophie Turner, and Adriana Lima.