Forbes Middle East

Lama Jouni

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Brand: Lama Jouni Category: Fashion Establishm­ent: 2015 Nationalit­y: Lebanese Headquarte­rs: U.A.E.

Jouni trained with fashion houses Balmain and Rad Hourani before setting up her brand. Her designs have since been seen on celebritie­s such as Rihanna, Bella Hadid, Maren Morris, and Nicole Scherzinge­r, as well as local influencer­s such as Enjy Kiwan and Dana Hourani. She has previously joined forces with global sports brand Puma on a range of footwear and athletic-inspired fashion, under PUMA's collaborat­ive platform, Co.Creative.

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