WOMEN BEHIND MIDDLE EASTERN BRANDS 2021

Over the past decade, the number of female entrepreneurs has increased in the Middle East. They have created brands that have raised millions in funding and earned millions in revenues, with some even going global and getting noticed by international celebrities. And while many faced difficulties as the pandemic dampened demand for fashion and lifestyle products, others managed to adapt and thrive.

Forbes Middle East's list of 40 Women Behind Middle Eastern Brands highlights successful female entrepreneurs predominantly in the fashion and lifestyle space. In terms of where their companies are headquartered, the U.A.E. dominates the list with 15 entries, followed by Egypt with eight and Lebanon with seven. At #1 are Huda and Mona Kattan, who have created a beauty brand that today brings in an estimated $250 million in annual sales. Huda Kattan was also ranked #47 on Forbes' list of America's Richest Self-Made Women 2020.

Our list of 10 Women Behind Middle Eastern Tech Brands highlights the female founders and co-founders of some of the region's most successful online platforms and apps. The U.A.E. dominates the list with eight entries headquartered in the emirates, followed by Saudi Arabia with two. These 10 companies have raised over $120 million in funding. Taking the top spot is Mumzworld, founded by Mona Ataya and Leena Khalil, which has raised over $50 million in total funding. The e-commerce platform is currently in the process of being acquired by the Saudi-based Tamer group, in what will be one of the biggest exits ever for an all-female-founded startup in the Middle East.