Forbes Middle East

13. Abeer Al Otaiba

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Brand: SemSem Category: Fashion Establishm­ent: 2015 Nationalit­y: Emirati Headquarte­rs: U.S.

Al Otaiba establishe­d her brand in the U.S. after working as a civil engineer in the U.A.E. The name SemSem was inspired by her young daughter, Samia, whose nickname is SemSem. Her designs have been worn by celebritie­s including Katy Perry, Blake Lively, Nicky Hilton, Halima, Kenza Fourati, and Gigi Hadid. In 2020, the company shifted its focus to digital sales, partnering with e-commerce companies Farfetch and Net-a-porter.

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