A Decade Of Snapchat

Having launched 10 years ago, Snapchat today is facing a significant competitor in ByteDance’s TikTok, but it’s still one of the world’s most successful social networks. Over the last decade, Snapchat has racked up a total of 281 million downloads, making cofounders Evan Spiegel and Bobby Murphy billionaires in the process.

Having launched 10 years ago, Snapchat today is facing a significant competitor in ByteDance’s TikTok, but it’s still one of the world’s most successful social networks. Over the last decade, Snapchat has racked up a total of 281 million downloads, making co-founders Evan Spiegel and Bobby Murphy billionaires in the process.

As of 2021, Snapchat ranked as the seventh most popular app worldwide, according to data by Apptopia. Its growth has also benefited the co-founders. After exceeding expectations in its second-quarter earnings, CEO Spiegel's net worth jumped to $13.7 billion, while chief technology officer Murphy's valuation was pegged at $15.1 billion as of August 15, 2021. The duo owns 13% and 15%, respectively.

Here's a look at some highlights of the social platform's meteoric rise and fall over the last decade.