Yadhushan Mahendran, Maria Sobh, Muhammad Rijal Hikmatullah

• Age: 26; 24;25 Occupation: Co-founders of The Concept Nationality: Sri Lankan; Lebanese-Canadian; Indonesian Residence: U.A.E.

Mahendran, Sobh, and Hikmatullah co-founded product development and design company The Concept in their senior year of university after winning a competition backed by Emirates Airline. The company has raised around $400,000 in total from companies like Mubadala and ADQ. It has launched its first product and is currently in tender with four airlines for a joint contract value of $10 million. The company has signed a partnership agreement with Etihad Airways to develop a sustainable food tray.