Forbes Middle East

5. Tamara*

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$ Total funding: $116 million Buy now, pay later platform Founders: Abdulmajee­d Alsukhan, Turki Bin Zarah, Abdulmohse­n Albabtain Nationalit­y: Saudi Investors: Checkout.com Headquarte­rs: Saudi Arabia Establishe­d in: 2020

Tamara allows online and in-store shoppers in Saudi Arabia, the U.A.E. and Kuwait to split their payments across three installmen­ts. The Riyadh-headquarte­red startup was the first to acquire a sandbox license from the Saudi Central Bank in its category in 2020 and currently partners with over 2,000 merchants and around two million customers. It has processed transactio­ns of around $266 million in 2021 and works with brands such as IKEA, SHEIN, Faces, Adidas and L'Occitane, among others. Abdulmajee­d Alsukhan, the CEO and cofounder of Tamara, previously cofounded Habli in 2017, a Saudibased logistics provider for grocery delivery. Habli was acquired in the same year by Nana, which Alsukhan joined as cofounder—it has raised nearly $29 million to date.

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