Forbes Middle East

29. Majed Bin Ayed Alnefaie

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CEO

Company: Seera Group Holding

Country: Saudi Arabia

Nationalit­y: Saudi

Sector: Tourism

The Seera Group is a travel services provider with 42 subsidiari­es across Saudi Arabia, the U.A.E., the U.K., Egypt, Kuwait, Lebanon, and Spain. It recorded over $2 billion in total assets as of December 2020, with revenues of $241 million. The group’s brands include Almosafer, Mawasim, elaa, Discover Saudi, Lumi, and tajawal. It plans to own and operate 30 hotels by 2025. Alnefaie is also chairman of the board at the Mawasim Investment Group. He previously served as vice president of the revenue department at Makkah Constructi­on and

Developmen­t Co. and as director of Makkah Hilton Towers.

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