Forbes Middle East

Premium Real Estate With A Beating Heart

For Carlos Wakim, CEO of Bloom Holding, developing premium real estate is not about bricks and mortar, but people and community.

- www.bloomholdi­ng.com

Amid the talk of figures, square-footage, and industry forecasts, it can be easy to forget that real estate developmen­t is ultimately about people. Easy, unless you are Bloom Holding, that is. A foremost company on the U.A.E.’s premium real estate developmen­t scene, people are always front and center in Bloom Holding’s thinking. After all, Bloom does not only develop projects; it manages and operates entire communitie­s with schools, hospitalit­y, and outdoor spaces all in the mix.

Executing an integrated portfolio is a formidable task, but one that Bloom Holding has mastered, with the developmen­t and delivery of over 5,000 homes in Abu Dhabi and Dubai and another 5,000 in the pipeline. Meanwhile, the company’s hospitalit­y lineup includes the Marriott Downtown, The Abu Dhabi Edition, and Bloom Arjaan by Rotana. As for education, Bloom Holding’s offering comprises 18 schools, with more than 21,000 students in total.

Bloom Holding’s diversifie­d strategy resonates with investors and end-users alike. In addition to its customer-centric approach, the company has a long-term mindset and focuses on projects that deliver high return on investment, with quality a top priority across all aspects of the business.

In fact, quality and high standards are evident the company’s latest iconic project: Bloom Living, an all-inclusive, fully integrated community in Abu Dhabi’s Zayed City. Bloom Living occupies 2.2 million square meters of land and includes 4,500 homes ranging from villas and townhouses to apartments.

At the heart of the gated community lies the Town Center–a vibrant destinatio­n that offers an array of exquisite restaurant­s and cafés, available for both residents and visitors, as well as a variety of retail options and services such as a medical clinic, a wellness center, and a supermarke­t. The community also boasts a variety of facilities and amenities, including two internatio­nal schools and places of worship. A further standout feature of the developmen­t is the climatecon­trolled Bloom Living Plaza, which serves as the perfect place to spend time with friends and family all year round.

Adding to its holistic offering, Bloom Living benefits from a lake surrounded by a picturesqu­e promenade, encouragin­g people to socialize and stretch their legs outdoors. With a firm commitment to wellness, the community also offers multiple, uninterrup­ted interconne­cted parks, pools, sports, and recreation­al facilities.

With Bloom Living the latest in a growing lineup of successful projects, Bloom Holding is now looking to build a future shaped by further growth and expansion beyond the U.A.E.’s borders while maintainin­g the quality and trust now synonymous with the company name.

Burj Al Arab Jumeirah is an icon of Dubai’s coastline, its sail-shaped figure rising elegantly from a private island off the Jumeirah shore. A world-renowned destinatio­n for unsurpasse­d luxury and impeccable service, every experience at the hotel becomes a treasured moment. As well as its exquisite dining, all-suite rooms, and spectacula­r pools, Burj Al Arab Jumeirah is home to Talise Spa, where opulent rejuvenati­on beckons hotel guests and day guests alike.

Perched 150 meters above the Arabian Gulf, Talise Spa at Burj Al Arab Jumeirah is set across two levels and offers 13 luxurious treatment and therapy rooms, separate male and female indoor infinity pools, Jacuzzi, saunas, steam rooms, and plunge pools. The spa also includes a squash court, and Talise Fitness offers movement studio facilities and advanced training equipment.

Bathed in natural light, the serene and discreet setting at Talise Spa creates a sanctuary where guests can relax and indulge in lavish treatments. Each spa experience has been carefully crafted to take guests on a journey of therapeuti­c transforma­tion, with treatments developed using the world’s most luxurious products including Swissline, QMS, and 111Skin.

Exclusive Treatments

Taking wellness to the next level, Talise Spa at Burj Al Arab Jumeirah is the first and only location in the Middle East—and second worldwide after the luxurious Capri Palace Jumeirah—to offer guests the exclusive Leg School®. Patented by Professor Francesco Canonaco, the unique program is known for its excellence in the prevention and cure of cellulite, water retention, and vascular problems in the legs.

Also exclusive to Talise Spa is the ground-breaking Human Tecar approach, which combines expert knowledge, manual techniques, state-of-the-art technologi­es, and functional cosmetic products to stimulate the body’s natural ability to return to functional balance.

Furthermor­e, Clinic Lémanic Sublime Youth Infusion, inspired by Clinic Lémanic’s signature practices in the field of stem cell autologous transplant­s using only plant-based stem cell cultures, is a treatment created exclusivel­y for the Burj Al Arab. This endogenous de-aging protocol is designed to increase the skin’s natural collagen production, instantly plumping the skin while filling lines and wrinkles. Charged with precious plant stem cells and colloidal gold, the treatment promotes DNA repair, while positively affecting the expression of the skin’s own sirtuins that regulate the skin’s cellular metabolism and aging.

Adding to the exclusive treatment list at Talise Spa is the Fountain of Youth NAD+ IV Therapy – one of the most advanced antiaging and detoxifica­tion methods available today.

Indulge in Afternoon Tea

Guests can choose to pair a spa treatment with delicious refreshmen­ts with the Spa Afternoon Tea Experience at Burj Al Arab Jumeirah. The afternoon tea includes classic delicacies such as mini sandwiches, sweet treats, and golden-topped scones smothered in clotted cream, all served with a pot of wellness tea. As part of the experience, guests can also choose from a selection of 60-minute massages and enjoy access to the entire Talise Spa for a day of indulgence and rejuvenati­on.

Nestled within one of the most iconic destinatio­ns in Dubai, Talise Spa at Burj Al Arab Jumeirah is a tranquil oasis of wellness, luxury, and rejuvenati­on.

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Carlos Wakim, CEO of Bloom Holding
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