Blending Luxury With Well-Being On Dubai’s Evolving Landscape

Continuing its progressive journey of fulfilment and development, MAG is making an impact on Dubai’s property sector with its visionary Keturah concept.

TherealestatesectorinDubai has witnessed unprecedented growth in recent years, marked by record-breaking transactions and surging demand for properties—mainly luxury units—following the influx of high-net-worth individuals and investors to the U.A.E.

Seeing an opportunity for innovation in Dubai’s market, Talal Moafaq Al Gaddah, CEO of MAG Lifestyle Development, founded revolutionary luxury well-being real estate and hospitality concept, Keturah, to make a mark on the real estate landscape and set the company apart from competitors.

The Ritz-Carlton Residences, Dubai, Creekside was the first Keturah project and is the first development in the region to pursue a WELL HealthSafety Rating certification. As part of Keturah Resort, the project was conceived to combine luxury, wellbeing, and a true sense of community.

Comprising 12 mansions and 249 residences across seven buildings, Keturah Resort presents an array of world-class amenities that elevate the living experience. In particular, a seven-star wellness center, a five-star hotel, a private members-only club, a women’s club, a kids club, , and a Michelin-star restaurant create an enticing tapestry of indulgence. Additionally, a 550-meter promenade, sustainable and organic-focused retail spaces, 24/7 private parking with valet services, and a gated community with unparalleled views over the Ras Al Khor Wildlife Sanctuary contribute to an unmatched lifestyle.

The second launch of the Keturah brand, Keturah Reserve in Meydan, is another first in the Middle East, with its ‘Bio Living’ concept. The project offers transformational living through the design of space where nature is incorporated into the built environment to improve occupants’ physical, mental, and emotional health. Bio Living creates the perfect synergy between interior design, architecture, and landscape with complete respect for the surrounding ecosystem.

Keturah Reserve features 93 townhouses, 90 villas, 540 units across six apartment block buildings, and eight penthouse apartments. The project was developed to foster a thriving and harmonious community with communal spaces like The Park, which features open-air meditation and exercise zones, as well as an outdoor pool, and women’s and men’s gyms and spas. Just as with the architecture, facilities and activities such as the pliates studio, waterbike pool, silk rope classes, and a rooftop meditation and yoga space are all designed to develop and strengthen the body, from the inside out.

Following the successes of Keturah Reserve and Keturah Resort, a new Keturah development has been announced in a strategic location in Downtown Dubai, which will also adopt the Bio Living concept and stand at an impressive 416 meters. Each floor of this architectural masterpiece will unfold as a vertical sky villa, redefining the essence of luxury living, where exclusivity and privacy reach new heights, promising an unparalleled lifestyle that transcends the ordinary.

The fourth project, Stabio Garden Living by Keturah, has also recently been announced and will be developed in Stabio, Switzerland, marking Keturah’s international expansion.

For MAG, Keturah is set to revolutionize the sector, and this is just the beginning of its transformative journey.