Shared Vision, Shared Success
As an entrepreneur and CEO at one of Saudi Arabia’s most prestigious family businesses, Hassan Sharbatly is building corporate success and contributing to the economic landscape of his country.
Through pandemics and global challenges, Hassan Sharbatly has proven himself a formidable businessman. In 2020, as COVID-19 took hold, the Saudi entrepreneur successfully launched 360-degree marketing solutions company, Digitect. Meanwhile, in his capacity as CEO of Al Nahla Hospitality, he is continuing the success of prominent family business, Al Nahla Group. But there is more to the business-savvy Saudi than digital marketing and family legacy; Hassan Sharbatly is dedicated to supporting the economic development of his country.
“As an entrepreneur overseeing a multi-generational legacy, my vision seamlessly aligns with Saudi Vision 2030,” explains the entrepreneur. “Rooted in a commitment to contribute to the nation’s growth, I focus on fostering innovation, embracing sustainability, and actively participating in economic diversification.”
In his capacity as CEO of Al Nahla Hospitality, Sharbatly steers the company towards excellence on the ever-evolving hospitality landscape, focusing on creating distinctive experiences, optimizing real estate assets, and participating in sustainable projects that align with Vision 2030.
Turning vision into action, the Al Nahla CEO played an instrumental role in transforming Jeddah Walk into an exceptional urban hub, characterized by versatile developments, performance studios, art galleries, and the kingdom’s first-ever flagship Ferrari showroom. Under Sharbatly’s leadership, Al Nahla Hospitality is also credited with introducing prestigious restaurant brands such as Amar Restaurant and the MOMA Group’s Café Lapérouse, Manko, Mimosa, Noto, and Boeuf Sur Le Toit.
In addition, the entrepreneur has strategically utilized his family’s investments in Jeddah Tower to procure multiple hospitality brands. The maneuver has not only positioned the group for prominence within the budding global landmark but has also played a pivotal role in Sharbatly’s appointment by the Ministry of Investment to the official Saudi Investment delegation team.
Building on this success, the chief executive has big ambitions for the future. “Looking boldly into 2024, our aspirations for Al Nahla Hospitality include strategic investments in the tourism sector with the introduction of upscale hotel brands like Fairmont, SLS, SO, 25hours Hotel, Porsche Design Tower, and MGallery,” he says. The company is also working on projects with global hotels giant IHG, including well-known brands such as InterContinental, Six Senses, and Voco.
“We aim to diversify our portfolio, strengthen customer relationships, set benchmarks in real estate development, and play a pivotal role in realizing Vision 2030’s objectives through sustainable practices,” concludes the seasoned businessman.
Beyond hospitality, Sharbatly is supporting the goals of Saudization, job creation, and community empowerment through Digitect. The company prioritizes digital innovation and skill development in media, advertising, and communications, and cultivates local talent through strategic collaborations and internship programs.
As Saudi Arabia charts a new course, Sharbatly reflects on his own journey. It is a journey that extends beyond business to reshaping the economic landscape—and he invites the kingdom’s young talent to join him. “Aim high, embrace challenges as opportunities, and stay steadfast in pursuing your goals,” he advises Saudi youth. “Your dedication and innovation are key to shaping our nation’s future.”