Pioneering Ethical And Sustainable Practices In The GCC’s Events Industry
Willean Master, Supply Chain Director at Electra, celebrates the company’s ISO certification and explains how the business’ sustainability and ethical practices are shaping the events and exhibition industry.
As Supply Chain Director at Electra, a solutions provider for the events and exhibition industry, my role goes beyond traditional operational responsibilities; it is about embracing a vision that aligns with the most forwardthinking ethical and sustainability practices. Our recent achievement of the ISO 14001:2015 certification is a notable milestone in Electra’s commitment to environmental stewardship, but it is just one piece of a much larger puzzle.
Certified in Ethical Procurement by the Chartered Institute of Procurement & Supply (CIPS), we uphold the highest standards of integrity in our procurement processes. This is crucial in an industry where transparency and sustainable sourcing are key to building trust and long-lasting relationships.
Adhering to the United Nations Global Compact has been fundamental in integrating global standards into our operations. This commitment ensures we are at the forefront of corporate responsibility, encompassing human rights, labor, environment, and anti-corruption principles.
A pivotal step for us has been participating in the Net Zero Carbon Events initiative, pledged during COP26 in Glasgow. This commitment is not just about reducing emissions; it is about leading the industry towards a sustainable future and actively contributing to the global movement and the national net-zero objectives of the U.A.E and K.S.A.
In my role, I ensure these commitments are deeply integrated into Electra’s business philosophy. Balancing commercial success with ethical and environmental responsibilities is a challenge I embrace. This balance is especially crucial in the GCC region, where sustainability and ethical practices are becoming integral to business success.
As the region transforms, I ensure Electra is at the forefront of operational excellence, adhering to sustainable and ethical business practices. Looking forward, my aim is to maintain this trajectory of sustainable growth. We are not just maintaining a competitive edge; we are setting industry standards, driving change, and inspiring others.
Electra’s achievements, including ISO certifications and the Ethical Procurement certification by CIPS, as well as our adherence to the UN Global Compact and our commitment to the Net Zero Carbon Events initiative, symbolize our dedication to a future where business success is synonymous with sustainable practices. Furthermore, our recent In-Country Value (ICV) certification in the U.A.E. is a testament to Electra’s unwavering commitment to supporting the local economies of the GCC.
By aligning with national visions such as Saudi Arabia’s Vision 2030 and the U.A.E.’s Vision 2031, we are formalizing our efforts in contributing to the regional development goals. This not only reflects our strategic focus on local value creation but also reinforces our role as a responsible and forward-thinking enterprise in the region. I extend an invitation to our clients, suppliers, and partners to join us in this movement. Together, let’s forge a path towards a more sustainable and equitable future through responsible business practices.