Seventy-Five Years Of Fashion Influence

Gedeon Group has long been at the forefront of fashion retail in the Middle East and Africa, and with the third generation now at the helm, the business is continuing its legacy into the future.

At the heart of the fashion industry, Gedeon Group stands as a testament to decades of style and innovation in the retail and distribution business. Founded in 1949, the familyowned enterprise has become a powerhouse, shaping the entire fashion narrative across the Middle East and Africa. With a portfolio boasting 50+ world-renowned fashion brands, Gedeon Group operates in over 40 markets, offering the latest fashion trends to hundreds of millions of people globally.

A Legacy Forged in Time

Gedeon Group’s journey began 75 years ago, when Michel Gedeon Sr. traveled from Lebanon to Italy to accomplish his dream of introducing international fashion to the Lebanese community. A few years later, his son Toni Gedeon, Chairman of the Group, took over the reins and ventured into a new unchartered territory: the GCC. Over the years, Toni acted as an exclusive agent of elite luxury fashion brands across the region, working for decades with leading fashion groups including the Armani Group, Ferragamo, and in particular, LVMH Group, to which Toni attributes much of his knowhow and success.

The New Generation

What started as a humble venture has now evolved into a dynamic force with a legacy that spans generations. Today, the company is led by the third generation of the Gedeon family, which is taking the business to the next level.

Michel Gedeon Jr., Group CEO, is a visionary and ambitious entrepreneur who has redefined the company’s business model, onboarding midlevel lifestyle brands and expanding the business to the whole of SubSaharan Africa. Meanwhile, the group’s CFO and COO, Malek Gedeon, is the backbone of the business; he orchestrated the development and execution of all major strategies to acquire new brands and drive growth across markets worldwide. Rounding out a formidable management team is Tara Gedeon, Group Managing Director. Tara is a fashion expert who leads the entire sales cohort, bringing an array of knowledge in fashion trends and product to the organization and managing hundreds of buyers globally.

Pillars of Success

Central to Gedeon Group’s success is a diverse portfolio featuring over 50 world-renowned fashion brands. From iconic couture houses to revolutionary designers, the group has curated a selection that resonates with the respective tastes of a global clientele.

However, success is not merely measured in numbers. Gedeon Group’s commitment to building long-term relationships with its partners and providing continuous added value have been instrumental to growing and maintaining its reputation over the years.

A Vision for the Future

As Gedeon Group enters its 75th year, the third generation is proudly carrying the torch into the future. This transition not only signifies continuity but also a commitment to adapt to the evolving landscape of the fashion industry. The group remains at the forefront of innovation, blending tradition with modernity, and honoring its mission to offer the latest fashion trends to the world.

www.gedeon-group.com